Brands
Droom becomes co-presenting sponsor for the much anticipated IND-NZ T20 series, reaches out to a huge audience
MUMBAI: In a major brand-building move, Droom, India’s largest and pioneering online automobile transactional marketplace, has become co-presenting sponsor of the ongoing T20 series between India and New Zealand. Post the resounding victories in the Test and ODI series, millions of Indians are looking forward to the tournament in the hope of a dominant finish to the tour. Droom aims to utilize this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences.
The matches are scheduled on 6th, 8th and 10th February with the live telecast starting from 12.30 PM, 11.30 AM and 12. 30PM respectively (IST). Droom’s campaigns will be live on the following channels-
Star sports 1
Star sports 1 HD
Star Sports 1 Hindi
Star sports 1 Hindi HD
Start Sports Tamil
Star Sports Telegu
Star Sports Kannada
Commenting on the development, Sandeep Aggarwal, Founder and CEO, Droom said, “We are very excited to be a part of the IND-NZ series. Cricket is a kind of religion in India that unites rather than divides. The way in which the Men in Blue have been performing has got the entire nation excited ahead of this year’s World Cup, and every match is being followed closely by millions. This gives us an opportunity to build a brand connect with our target audiences, specifically youngsters. With increased brand awareness and association with Indian cricket, we hope to reach out to audiences at a grand scale that only some of the bigger & established brands have. “
Droom, which has become the top online marketplace for pre-owned automobile transactions and evaluation, has consistently focused on carrying out significant brand-building activities. However, the current association will give them an unprecedented amount of visibility with millions of consumers, making them aware about the new way of buying and selling automobiles online while enjoying what promises to be an intense series of cricket.
Brands
Bosch and Tata AutoComp to form JV for e-mobility in India
Equal stake venture to build electric drive systems and motors
BENGALURU: Bosch Limited and Tata AutoComp Systems are joining forces to tap into India’s fast-evolving electric mobility story, announcing plans for a 50:50 joint venture focused on key vehicle electrification technologies.
The proposed venture, expected to begin operations by mid-2026 subject to regulatory approvals, will focus on engineering, manufacturing and sales of eAxle systems and electric motors. Headquartered in Pune, it aims to bring global technology closer to the local market at a time when India’s automotive sector is shifting gears towards electrification.
For Bosch Group India president and Bosch Limited managing director Guruprasad Mudlapur, the direction is clear. He noted that battery electric technology is central to reducing emissions across passenger vehicles and select commercial segments, adding that the partnership is designed to accelerate adoption through advanced and efficient solutions.
The collaboration reflects a broader shift in the mobility landscape, where global expertise is increasingly being localised. Bosch Limited joint managing director and Mobility Solutions India president Sandeep Nelamangala, pointed out that customers are seeking cutting-edge global technologies tailored for India, a demand this venture aims to meet.
From Tata AutoComp’s perspective, the partnership brings complementary strengths to the table. Tata AutoComp vice chairman Arvind Goel, highlighted that India’s mobility ecosystem is being reshaped by electrification, localisation and the need for scalable solutions, making such collaborations increasingly vital.
Bosch’s global commitment to e-mobility is already significant, with investments exceeding six billion euros. Robert Bosch GmbH executive vice president, manufacturing and quality, electrified motion Karsten Müller, said the venture will help bring these technologies to India while strengthening the company’s regional presence.
With India now the world’s third-largest automotive market, the timing of the partnership is notable. As the country accelerates towards cleaner mobility, this joint venture positions both companies to ride the electric wave, combining engineering muscle with market ambition.
