MAM
Zeotap adds Purchase Intent Data to data offering
MUMBAI: Zeotap, a global mobile data company announced the expansion of its data offering in India with the addition of ‘Purchase Intent Data’ on 12 February 2019. It aggregates purchase intent data from high-quality sources like telecom operators and other enterprises such as insurance aggregators and classified sites.
‘Purchase Intent Data’ gives brands a precise view of the real purchase intent of a potential customer. It helps drive performance-focused campaigns at the end of the marketing funnel, and target consumers at the right purchase decision-making time. Clients can now choose from a larger data offering according to their needs, and Zeotap customises every single segment as per client campaign briefs and requirements. Brands can now also utilize zeotap for their social media campaigns on Facebook and Instagram.
Zeotap co-founder and CPO Projjol Banerjea said, “Advertisers can now mix Zeotap’s high-quality raw app usage and purchase intent-based segments to granularly target customers. Our high-quality intent data will help clients address the right audiences and complement their current first-party party data insights. We’ve already seen a great response from the Indian market in utilizing our better-performing segments for Facebook and Instagram campaigns”.
Recently, Zeotap launched ‘Connect’, a deterministic and patented telecom-based identity matching solution integrated across different DSP and DMP channels. Zeotap’s Connect is the first global mobile-first solution to offer deterministic matches between offline first-party CRM data and online identifiers.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
