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Synamedia to highlight security, cloud and voice control at CCBN 2019
MUMBAI: Synamedia, the largest independent video software provider, will bring its newest video security solutions to CCBN 2019 and show how pay-TV providers can migrate seamlessly to the cloud at their own pace.
Through its NDS China business, the company will highlight Credentials Sharing Insight, its new security software that uses AI to combat the rapid rise in streaming account sharing between friends and families, turning it instead into a revenue-generating opportunity for operators. It will also demonstrate its Rapid Watermark and VideoGuard DRM security offerings, which have been recently certified by ChinaDRM Lab.
The company will also showcase how its secure, advanced end-to-end video delivery solutions support customers wherever they are on their journey to a blended broadcast and OTT multi-screen experience. It will feature customer demos from its enviable portfolio of over 200 pay-TV and media customers that includes AT&T, Comcast, Disney, Liberty Global, Sky, Verizon and Vodafone.
On show will be:
· Credentials Sharing Insight, which uses AI, machine learning and behavioral analytics to identify, monitor and analyze credentials sharing activity across consumer accounts. It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts.
· Infinite is Synamedia’s fully integrated cloud platform that lets pay-TV operators process, secure, distribute and monetize premium video experiences on all devices. Infinite helps operators attract new customers, reconnect cord cutters, and increase the lifetime value of their subscriber base.
· Voice-activated search and recommendations with Infinite – Synamedia will demonstrate third-party voice services integrated with Infinite giving consumers easy-to-use voice-activated search and recommendations. By integrating voice search, Synamedia enriches the user experience and enables integration with home automation technologies.
· Security – Watermark and VideoGuard DRM have been certified by ChinaDRM Lab, the official standards testing arm of China’s National Radio and Television Administration (NRTA). China’s service providers can now use these solutions to protect their premium video revenue streams. Synamedia’s Watermark solution gives service providers the real-time data and insight to act swiftly to disrupt the redistribution of premium content without impacting the viewing experience. VideoGuard DRM, which is complied with Multi-DRM framework, gives OTT providers the ability to combat piracy and securely deliver premium live and VOD content to multiple screens.
· Video Processing technologies, including the patented low-latency ABR and Smart Rate Control, which optimize IP video processing to match traditional broadcast quality, reliability and cost.
The market leader in CA content security in China, NDS China has been safeguarding pay-TV operators’ revenues against piracy for over 20 years.
“At CCBN we will show how we can help our customers in China protect, secure and grow their revenue streams at a time of unprecedented piracy. CCBN gives us the ability to highlight the results of our strong and ongoing R&D investments in security and in helping our customers effect a smooth transition at their own pace to the cloud,” said Sue Couto, SVP and GM of Synamedia, APAC.
NDS China will be on the ground floor of the Radisson hotel. Meetings are invite-only. To schedule a meeting please contact MarketingAPAC@synamedia.com
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Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
