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Vijay Shenoy re-joins Langoor as SVP – strategy & business development

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MUMBAI: Langoor, a full-service digital-first agency made of creative technologists, has appointed Vijay Shenoy as senior vice president, strategy and business development. Shenoy had previously enjoyed a fruitful stint with Langoor after which he was associated with WATConsult, as its AVP for Southern region, before his reappointment.

Shenoy brings with him more than fourteen years of experience in the digital marketing industry – developing deep insights, building brands and understanding the art of decoding human behaviour. During his earlier association with Langoor, Shenoy was responsible for new avenues of business growth, apart from leading their design and innovation practice. In his last stint with WATConsult, Shenoy spearheaded new business initiatives and managed existing client relationships including their strategy and delivery.

Speaking on his re-appointment, Langoor CEO Venugopal Ganganna said “We are delighted to have Vijay back with us. He has been a pillar of the leadership team and we are confident that his deep understanding of Indian consumers and cultural insights will fuel our growth plans.”

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Talking about his role, Vijay Shenoy, says, “It's great to be back home. Langoor team has always helped me identify my strengths and leverage them. The intersection of data, creativity and technology is what excites me, and I am looking forward to my second innings, to explore and be a part of our amazing growth journey.”

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MAM

Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95

Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy

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NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.

Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.

Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.

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In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.

Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.

Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.

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