MAM
Savlon introduces the first ever Pen Sanitizer Spray
MUMBAI: Further building on its portfolio, Savlon, ITC’s most awarded and trusted hygiene brand, announces its foray into Sanitizers with the unique and first ever Savlon Pen Sanitizer Spray. A first in the category, this exciting new innovation encourages hand hygiene. Designed in the form of a pen with a spray dispenser, Savlon Sanitizer harnesses design thinking to enhance efficiency and value.
Savlon Pen Sanitizer Spray is designed to dispense a pre-measured quantity of sanitizer in each spray for effective germ kill as compared to the conventional sanitizer bottle where it is often difficult to control the pour.
The Pen Sanitizer Spray (9ml bottle) priced at INR49 promises 100 germ-destroying sprays per dispenser. The enticing pen shape makes it extremely convenient to carry in pockets, bags, pencil boxes or simply tagged to the school bag.
With the promise to kill 99.99% germs, Savlon’s unique Pen Sanitizer Spray is being rolled out at retail outlets across India for easy access.
India’s most popular animated hero, Chhota Bheem leads the conversation for Savlon to engage and initiate children into the habit of hand hygiene.
Mr. Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “Brand Savlon is committed to designing unique solutions to encourage and enable hand hygiene. Harnessing the power of innovative design and thinking, the Savlon pen sanitizer spray is a unique format and a first ever in this category that solves for effective germ-kill and efficient design to prevent wastage.”
Savlon has also launched a gel based hand sanitizer variant available in 55ml bottles, priced at INR 77. A single drop of the gel based sanitizer is sufficient to kill all germs and maintain hand hygiene at all times.
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
