MAM
Nepa names Esha Nagar managing director in India
MUMBAI: Nepa, a leading Consumer Science company offering customer experience and marketing optimization solutions, has named Esha Nagar Managing Director within Sales for Nepa India.She will be based in Mumbai and will oversee Nepa research and client development efforts across a range of vertical industries. Nepa AB will continue to maintain a separate Product Operations Unit in Mumbai responsible for servicing global clients.
Esha has been with Nepa as a Director for two years and previously oversaw the Sales and Marketing vertical in India.She brings vast experience through her multiple stints at Kantar & Nielsen prior to Nepa, where she led the West Region Media and Digital practices, among other roles. Over her career, Esha has worked in both the research focused consulting side and business development space in the industry. Her work cuts across multiple verticals like Consumer – Retail panels, Digital focused solutions, Path-to-Purchase Understanding & Media Effectiveness.
Esha holds an MBA from the Nirma Institute of Management.
Quote from Esha Nagar
“I am really excited to take up this new role at Nepa. The company’s client focusand entrepreneurial culture are ideally suited to success in today’s dynamic consumer science world.One of the key focuses for Nepa India will be to bring in meaningful solutions for the fast-evolving content industry, and we are already well along on that journey. I look forward to help our clients with agile & relevant solutions.”
Quote from Fredrik Östgren, CEO
“I am very excited to take the next step in our journey in India. We have shown tremendous growth and yet we are just scratching the surface. Esha, with her drive, passion and know-how within Consumer Science, will help further accelerate our expansion. I couldn’t be happier about her appointment as our new Managing Director of sales and about the future that lies ahead.”
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
