MAM
Rahul Karwa joins Geometry Encompass as COO – west
MUMBAI: Geometry Encompass, India’s leading experiential marketing and brand activation agency, a part of WPP, recently appointed Rahul Karwa as their Chief Operating Officer (COO) – West. He will operate out of the Mumbai office.
In the past, he has worked with the agency in the capacity of Managing Partner. During his last assignment at Geometry Encompass he took up the responsibility of setting up a new-age activation agency called Engage at Encompass. Within the short span of one year, Engage became the fastest growing strategic business unit within the Geometry Global Encompass Network (GGNE) and soon after, established Encompass as a leading Activation Specialist for clients.
With over 19 years of experience, Rahul has worked with numerous companies and media agencies. Before rejoining Geometry Encompass he headed The Bucketlist, a full-service experiential marketing agency, as the Chief Executive Officer. In his previous stints, he has worked as a specialist Rural Marketer at Ogilvy Action, as Brand Head at DDB MudraMax (Experiential Marketing, West) and Senior Vice President at WPP. He has also worked as Planner at Reliance Capital (2007-2008).
On joining Geometry Encompass, Rahul said, “I am happy to be able to come back to Geometry Encompass, in many ways it’s almost like coming back home. In my new role, I hope to support the agency in its growth journey and to drive operational excellence across the portfolio of services. I look forward to leading this team of innovative disruptors.”
Welcoming Karwa aboard, Roshan Abbas, Founder and Managing Director, Geometry Encompass said, “In our attempt to build the agency of the future we are always on the search for new talent and sometimes we find people who have been on a journey with us before. Rahul has delivered exceptional results in the past while leading Engage. Now that he has rejoined us in this journey, I believe we are now stronger than ever. I welcome him aboard.”
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
