MAM
Reliance Foundation announces Dream Sports as the principal partner of India House
Mumbai: India’s first-ever country house at the Paris 2024 Olympics, India House, conceptualized by Reliance Foundation (RF) as part of its partnership with the Indian Olympic Association (IOA), announced Dream Sports as its principal partner.
Dream Sports, a sports tech company, is a key contributor to the PM’s vision of digital India and making India a sporting nation. With a portfolio of leading brands like Dream11, FanCode, DreamSetGo, Dream Game Studio and Dream Sports Foundation, the sports tech conglomerate will help elevate India’s vision for the 2036 Olympics.
As India House prepares to open its doors to athletes, dignitaries, and sports enthusiasts from around the world, it will embody the spirit of unity, diversity, and excellence that defines the Indian ethos. Dream Sports, with its symbiotic relationship with live sports, especially cricket, will drive conversations around the sport as a prelude to the 2028 Olympics in Los Angeles.
Reliance Foundation spokesperson said, “We are thrilled to welcome Dream Sports as the Principal Partner for our historic milestone in India’s Olympic journey. Their commitment to technology and innovation perfectly aligns with our vision as we present India to the world through the India House. Together, we are certain that we will deliver an unforgettable experience and engagement to fans and we look forward to a successful collaboration.”
Dream Sports spokesperson said, “With a vision to Make Sports Better, India House will be a reflection of India’s potential of becoming a sporting superpower and we are happy to be a part of this exciting journey.”
Established by Reliance Foundation as the principal partner of the Indian Olympic Association (IOA), India House represents a collective effort to elevate Indian sports globally.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
