iWorld
Idea is now MP & Chhattisgarh’s fastest 4G Network for uploads; as verified by Ookla
MUMBAI: Idea has emerged as the fastest 4G network for uploads in Madhya Pradesh and Chhattisgarh, as verified by Ookla – the global leader in broadband testing and web-based network diagnostic applications. Results of 4G data speed tests done across the region have revealed that Idea 4G is the fastest network in terms of upload speed in the entire region of Madhya Pradesh and Chhattisgarh.
Ookla’s findings have verified Idea 4G upload speeds to be the highest as compared to all other top operators in MP & CG. Now with Idea 4G, customers can now enjoy making group video calls, binge on series or movies and share photos or videos and everything they love doing at the fastest speed.
Speaking on the development, Mr. Vishant Vora, Chief Technology Officer, Vodafone Idea Ltd. said, “We are deploying new age technologies to enhance customer experience as we build a robust, future ready network in Madhya Pradesh & Chhattisgarh. Ookla verification is a recognition of our consistent efforts to provide better network experience to our valued customers.”
Vodafone Idea Ltd. is on a major network modernization exercise to ensure that customers get a seamless data experience and connectivity in both rural and urban locations of Madhya Pradesh & Chhattisgarh. The company offers 4G, 3G and 2G services through a large spectrum portfolio of 61 MHz utilized across 12,106 sites. Post network integration, Idea coverage is available across 664 Towns and 53,130 villages in the Madhya Pradesh & Chhattisgarh circle covering 260800 sq. km area.
The recent network initiatives have resulted in Idea 4G delivering fastest upload speeds in the region and the recognition by global leader – Ookla at this stage validates the efforts of the company.
According to Mr. Rajesh Naik, Business Head – MP & CG, Vodafone Idea Ltd., “We are delighted to be verified as ‘MP & CG’s fastest 4G network for uploads’. We hope our customers will continue to enjoy the benefits of Idea 4G and take delight in our premium content offerings from Sony LIV, Zee5, Shemaroo, Hoi Choi etc. available on the Idea Movies & TV App. We are also confident that our strengthened network presence and faster 4G speeds will attract more customers to the Idea network in MPCG.”
Fastest 4G upload speeds in MPCG is based on analysis Ookla of Speedtest Intelligence® data of tests taken by 4G users using popular Speedtest app from Apr – June 2019. MP & CG’s Fastest 4G upload speed Network verification is based on mean 4G speeds.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
