iWorld
Pocket Aces raises $14.7 mn fresh funds
MUMBAI: Digital studio Pocket Aces has raised $14.7 million from Sequoia Capital, DSP Group, 3one4 Capital along with other prominent investors.
The Mumbai-based firm plans to use the fresh capital to invest in content, technology and talent. It has also plans to expand social distribution by starting three new content channels in the next 12 months. It is targeting a run-rate of 1 billion monthly video views on original content by 2020 while now its shows garner 500 million views per month.
“With massive penetration of mobile internet and a large consumer base hungry for local content, we believe there has never been a better time to build a large content business here," said Ashwin Suresh, Anirudh Pandita and Aditi Shrivastava in a joint statement.
Currently, Pocket Aces operates three socially distributed content channels: FilterCopy (short videos), Dice Media (long-form videos) and Gobble (food and lifestyle videos). It uses local advertising to monetize and currently works with brands. Moreover, the company launched its Loco app last year which has over 15 million registered users.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
