MAM
Collective Artists Network acquires Terribly Tiny Tales
Mumbai: Collective Artists Network, a trailblazer in the new media landscape, proudly announces its acquisition of Terribly Tiny Tales (TTT), a premier storytelling platform. This strategic acquisition aligns with Collective Artists Network’s vision to become the country’s new media company with its roots in popular culture and expanding its influence in the media industry.
TTT began its journey in 2013 as a text-first flash fiction platform on Facebook, founded by Anuj Gosalia. Recognising the need for organic storytelling amidst the clutter of internet memes and GIFs, Gosalia launched TTT to bring meaningful and relatable content to digital audiences. Over the years, TTT has transformed into a versatile content powerhouse with a vibrant community of over 5 million creators and content lovers. The platform now spans Instagram, YouTube, and other social media, boasting millions of loyal followers.
Collective Artists Network founder and CEO Vijay Subramaniam commented on the acquisition, “My vision has always been to build scale by creating an ecosystem that supports the best forms of storytelling for creators. The acquisition of Terribly Tiny Tales fits perfectly into our expansion plan to establish Collective Artists Network as the preeminent new media company centred around creators and content. We endeavour to empower the entire creator ecosystem with our network and this acquisition is another step toward achieving that goal.”
TTT’s evolution from a micro-fiction platform to a comprehensive content business is marked by its impressive reach and impact. The platform’s weekly engagement reaches 25 million people, making it a valuable partner for ambitious brands seeking to share their stories. TTT has successfully collaborated with major brands and created original content, including web series, short films, and animated shorts.
Terribly Tiny Tales founder and CEO Anuj Gosalia shared his enthusiasm, “Joining forces with Collective Artists Network is a definitive moment for Terribly Tiny Tales. This partnership will enable TTT to leverage Collective’s extensive resources and expertise, allowing us to amplify our reach and impact in the storytelling domain. We are thrilled to be part of this burgeoning force that values creativity, storytelling and innovation as much as we do.”
Since its inception, Collective Artists Network has transitioned from its renowned talent management roots to becoming a dynamic new media entity. The company launched BigBang.Social last year, a tech platform that connects creators with opportunities for commerce, brand collaboration, upskilling, and community building. This platform has been instrumental in fostering a vibrant creator community.
Last year, the company further expanded its portfolio by acquiring Under 25 Universe, a learning technology company aimed at empowering student culture and providing opportunities within the creator ecosystem. And most recently the Gruhas Collective Consumer Fund was established in partnership with Nikhil Kamath’s Gruhas to invest in and support young entrepreneurs and start-ups in the consumer sector.
The acquisition of Terribly Tiny Tales is a significant milestone in Collective Artists Network’s journey to redefine creator-led new media businesses. With this acquisition, the company is poised to resonate even more deeply with diverse audiences in today’s dynamic media landscape.
Brands
Sealed with a Kiss Nykaa Posts Love at Palladium
Pink pop up at Phoenix Palladium runs 6 to 15 February 2026.
MUMBAI: Love is in the mail and this time it comes with lipstick. This Valentine’s season, Nykaa is swapping checkout counters for letter counters with the launch of its Nykaa Love Post Office, an immersive pop up at Phoenix Palladium Mall. Running from 6 February to 15 February 2026, the activation turns beauty shopping into something closer to a handwritten confession.
Set up opposite Uniqlo and next to PVR, the space trades bills for blush and parcels for poetry. Designed in soft pinks and Nykaa’s signature hues, the booth resembles a whimsical post office where shoppers can pen old school Valentine’s notes and drop them into a statement pink letter box at the centre of the installation.
From there, the brand plays cupid. The handwritten notes are paired with carefully chosen beauty gifts, transforming a routine purchase into a rom com style surprise.
The idea leans into the sentiment that Valentine’s Day is not reserved for couples alone. Visitors can write to a boyfriend or girlfriend, but also to a sibling, a best friend or a mother. A lipstick for your bestie, a glow kit for your partner or a self love treat for yourself all fit within the same pink envelope.
The pop up doubles up as a discovery playground, bringing together brands such as Nykaa Cosmetics, Nykaa Wanderlust, Kay Beauty, Dot and Key, Charlotte Tilbury, Supergoop, Sol De Janeiro, Tom Ford, Mac, e.l.f., YSL Beauty, Clinique, Laneige, Pixi and Wishcare. With heart motifs, dreamy décor and Instagram ready corners, the activation is as much about the picture as the purchase.
To sweeten the deal, Nykaa is offering Valentine’s exclusive Buy More Get More promotions, stacked discounts on existing deals and complimentary gifts on select purchases, nudging shoppers to indulge a little further.
Anchored in the theme This Valentine’s Day, Nykaa delivers love, the Love Post Office blends retail and ritual in a way that feels deliberately nostalgic. In a season dominated by instant messages and last minute deliveries, the brand is betting on the charm of pen, paper and a perfectly chosen beauty box.
For mall goers between 6 and 15 February 2026, the message is simple. Slow down, scribble something sweet and let love be posted the old fashioned way, with a little help from a pink letter box.
