MAM
Concept PR scores twin hat-trick @ America’s PR World Awards
MUMBAI: In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession and bagged three awards in this year’s edition of America’s PR World Awards.
#BoomCityDoomCity campaign, strategized by Concept PR focused on creating awareness for saving hills, mangroves and wetlands in Mumbai Metropolitan region (MMR) has bagged Gold under Milestone of the Year and Achievement of the Year categories at the 9th Annual PR World Awards instituted by Log Angeles-based SVUS (Silicon Valley United States). The agency also won Bronze under Agency of the Year list. Concept PR is the only Indian agency to figure in the 9th Annual PR World Awards list.
The Mumbai head-quartered agency has earlier won Gold for its #MissionMumbaiLocal (2017), highlighting the plight of the suburban train passengers, and #SaveParsikHill (2018) which dealt with the need to preserve the hills in MMR.
All these communication campaigns have been executed on behalf of Public Relations Council of India (PRCI) as part of its public awareness project. PRCI is a pan-India organisation of Corporate Communication, PR agency, Marketing Communication and HR professionals and mass communication teachers and students.
Commenting on the awards, Ashish Jalan, Director and CEO of Concept PR said: “It is a great honour for our team and it inspires us to scale many more peaks. Our emphasis on building a proficient team and focussing on making Concept a happy place to work at, is the sole reason for these laudable accomplishments. We thank the SVUS PR World and their jury for recognising our work. We also thank PRCI for their continued confidence in Concept PR.”
Acknowledging the awards, BN Kumar, Executive Director of Concept PR, said: “Global recognitions do not come easy. Our teams have put in a lot of hard work in researching, fact finding and worked selflessly as we launched the campaign on Earth Day in association with Mumbai Press Club. We must thank NGOs such as Shree Ekvira Aai Pratishtan (SEAP) and Navi Mumbai First for their support in mobilising awareness. Media too played a big role in spreading the message and scores of environmental lovers for their unstinted support.”
M B Jayaram, Chief Mentor and Chairman Emeritus of PRCI, said: “Team Concept PR has devised innovative ways to deliver hard-hitting messages stating that the Boom City of Mumbai will be doomed if environmental care is neglected. Our only interest is to make the people and the authorities shed their apathy.”
The coveted annual SVUS PR World Awards programme encompasses the world’s best in recognizing public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements from every major industry in the world. Organizations from all over the world including public and private, for-profit and non-profit, largest to smallest and new start-ups, have submitted their nominations.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
