MAM
Jump IBC 2019 Press appointments – Globecast, LiveU & Tedial
MUMBAI: Globecast Managed Cloud Network (Globecast MCN). New at IBC this year is the Globecast Managed Cloud Network (Globecast MCN), which allows multiple feeds to be distributed globally via the cloud. It means affiliates can air content specific to them without the additional cost of more fibre- or satellite-delivered content. As competitions move from location to location, Globecast MCN also provides a very simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud.
European debut:
Globecast TV Everywhere with Server-Side Dynamic Ad Insertion. Globecast, in partnership with multiple regional ad tech and ad service providers, will highlight Server-Side Dynamic Ad Insertion (SSDAI), a monetisation solution that’s fully integrated into the company’s TV Everywhere OTT video service. It allows customers to maximise OTT and linear channel revenues. With SSDAI, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.
LiveU (3.B62)
LiveU will present its portfolio of 5G-enabled solutions for live newsgathering and dynamic sports coverage for every type of event. They will be showcasing their latest Remote At-Home Production applications for sports and live event producers, with a range of updates including Tally Light – bringing the ease of the live studio experience to the field; LiveU Graphics – an easy-to-use professional cloud production tool for adding dynamic graphics to live streams. Users can simply select from ready-to-use graphic templates or create their own design and stream directly to any social media or CDN; A/V sync and support for up to 8 audio channels; LiveU Control – enabling simple remote control of LiveU units via smartphones
Story-centric cloud AI & more:
LiveU AI offers a story-centric AI service for global newsgathering. The complete service, powered by newsbridge, offers a comprehensive set of contribution and AI-based video indexing tools for enriching, searching and accessing live or file-based content. Operating within the LiveU Central cloud management platform, LiveU AI will enable editors to search and find their required footage faster than ever, easing their daily workload and making real-time production much more efficient.
IP video distribution with LiveU Matrix:
LiveU Matrix is LiveU’s next-generation IP video distribution platform, recently selected by CBS Newspath. Matrix provides a highly efficient content curation service, empowering newsroom managers to quickly and easily give hundreds of affiliates unparalleled access to live feeds from LiveU units in the field and other sources without any interruption, additional resources, or expensive fees.
Tedial (8.B44)
New for IBC 2019:
NEW: Tedial’s sports and live events solution SMARTLIVE will feature MULTI SPORT configurations, allowing users to generate automatic highlights or auto-clipping for any genre of sport. Visitors will see a dramatic increase in the number of highlights that SMARTLIVE can generate automatically due to the significant expansion of sports genres.
NEW: SMARTLIVE and Tedial’s Evolution MAM now includes a new module that allows all types of content to be published to any social network in just one click. Enabled by the system’s capability to create social publishing campaigns directly inside the MAM, content includes clips, highlights or historical media etc.
NEW: Tedial will showcase its new SMARTLIVE bundled solution that can easily be deployed on top of a customer’s existing production environment. This is key as it provides sports broadcasters with a highly efficient solution that can be up and running very quickly.
Also showcasing:
Tedial will highlight its technology partnership with Speechmatics. Integrating Speechmatics’ industry-leading ASR technology with SMARTLIVE, operators can search for comments made during a match or live event, automatically create file locators and import a file or drop it into a watch-folder and manually generate the speech-to-text from the commentary track.
The company will show Tedial Version Factory 2019 upgrades for the first time in Europe. Tedial Version Factory is a single efficient and cost-effective workflow that supports millions of file inputs, transforming them to delivery configurations, ready to be distributed to multiple platforms from a single operator screen.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
