iWorld
ALTBalaji partners with AMAZON PAY
MUMBAI: India’s leading homegrown OTT platform, ALTBalaji announces its association via Amazon Pay. Through this partnership, customers can now experience a one-click purchase using Amazon Pay and avail a flat 50% cashback up to Rs. 150/- on paying for their ALTBalaji subscription.
With over 40 Originals in its content offering, ALTBalaji has built a legacy of creating iconic shows, like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others, which have been lauded by audiences. ‘Broken but Beautiful’ strikes the right chords with audiences for its soul-stirring music and coming of age concept. Gandii Baat franchise has created quite a stir with its unabashed and sultry narratives of relationships and human tendencies; whereas on the other hand shows like TGIDF and Bose Dead/Alive has garnered rave reviews across demographics and age groups. Along with showcasing progressive and path-breaking content, the platform is also associated with a very wide talent pool of top-notch actors, writers and directors, who are expanding the boundaries of entertainment as we have known it so far.
Amazon Pay is one of the most trusted and convenient payment experiences for customers, sellers and merchants across India. Using Amazon Pay, customers can safely go cashless and enjoy quick and easy checkouts, faster refunds coupled with a secure shopping experience.
“This partnership helps us cater to audiences who prefer the Amazon ecosystem and payment options which is considered as the most trusted gateways for digital audiences across the country. Through this partnership, ALTBalaji’s library of homegrown, original premium content will now be even more accessible to a wider and newer set of audiences. The association will further help us extend our reach, while allowing Amazon Pay to offer their customers the entire catalogue of ALTBalaji’s premium content at an extremely competitive price point,” ALTBalaji CEO and Balaji Telefilms Group COO Nachiket Pantvaidya said.
“Integration of Amazon Pay on ALT Balaji gives consumers a safe and seamless payment choice. I am certain that this partnership will enhance the overall consumer experience on the platform and will encourage more subscribers to enjoy a friction free checkout,” Amazon Pay India Experience and Merchant Acceptance director Manesh Mahatme said.
With no additional authentications required, customers get the benefit of ‘one-click’ payments with a faster and vastly smoother check out process. Additionally, through Amazon Pay, customers can receive refunds faster than refunds to their bank accounts or credit cards and also view the details of balance transactions using an online statement.
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
