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Indiamart.com is the most popular platform to display advertisements – reveals SEMrush Study
MUMBAI: SEMrush, online visibility management and content marketing SaaS platform, recently conducted a display advertising study. The report accumulated data from more than 5 million impressions from top Indian GND advertisers and publishers and divided them into different sectors of the industry. SEMrush used its Display Advertising tool to collect the relevant data from February to May and scored each domain on a scale from 1 to 100, the basis on internal algorithms.
Advertisers mentioned in the reports are the domains which display ads appeared at least 100 times per month in India and its publishers are referred to the domains which show such displayed ads. The study is centric to display advertising trends on e-commerce sites belonging to the shopping niche.
This report by SEMrush- which offers solutions for SEO, PPC, content, social media and competitive research reveals that 32% of audiences who visited top e-commerce websites the most are in their 30s with almost an equal share of men and women counting to 51% and 49% respectively. However, audiences who viewed the ads on the top e-commerce GDN publishers the most also belong to the same age group, but men viewed ads more than women.
While selecting the industrial preference to place ads, Art and Entertainment remains the most favorable ad placement platform for 23% e-commerce advertisers, and Computer and Electronics websites stand second in the preference list with 20% advertisers. Desktop is the most used device to view ads on websites with 25% audience share.
The study also finds that advertisers prefer 728×90 ad size in several ecommerce industries including Beauty and Fitness, Computer & Electronics, and Food & Drinks. Moreover, advertisers select 67% responsive ad formats and only 33% of image only formats while publishers almost equally prefer both the formats.
As per the report, each industry has a topmost publisher, but Indiamart.com in the Business & Industrial sector tops the list with the highest traffic share of 71%. Other leading publishers are Rushlane.com in the Auto & Vehicle industry with 57% traffic share and Vegrecipesofindia.com in the Food & Drink industry with 41% traffic share.
Analyzing the findings of the report, Mr. Fernando Angulo, Head of International Market, SEMrush says,“E-commerce websites are the most favorable platforms to place and view advertisements and this study primarily focused on the display advertising trends on shopping websites, which is relatable to a huge category of our audience. The advertising trends stats and other relevant data may help them refer to the data and seamlessly apply it to run their campaigns effectively.”
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
