MAM
GOQii kickstarts ‘India Health Quiz 2019’ – a first-of-its-kind initiative led by Akshay Kumar and his team of expert coaches to make India Healthy
MUMBAI: GOQii, India’s leading preventive digital healthcare company, today announced ‘GOQii India Health Quiz 2019’ – a first-of-its-kind, nationwide initiative to educate the masses with the right information on health. The GOQii India Health Quiz (IHQ) 2019 will be led by Bollywood superstar Akshay Kumar with a team of expert health coaches that include Sardar Singh, Olympian and ex-India Hockey Captain, Youtube fitness experts-Jeet Selal, Abhinav Mahajan and Ranveer Allhabadia, Luke Coutinho-Master Coach at GOQii just to name a few.
The India Health Quiz, is a 100-day live quiz challenge on the GOQii app, available on Android and iOS for free.
Given the current abundance of unverified health advice available on the internet, GOQii’s endeavour with the India Health Quiz is to make Indians aware and informed with the correct information regarding Health & Fitness.
Partnered by Times Network for this initiative, in this 100-day challenge, participants must watch LIVE GOQii Play videos and participate in hourly quizzes, which will earn them points. These points can then be redeemed to win exciting prizes* like GOQii Activity trackers, OnePlus 7, iPhone XR and the top cash prize of Rs. 5 lakh. The questions for this 100 day quiz challenge have been prepared by GOQii’s Health coaches & have been verified by its health experts.
Commenting on the initiative, Akshay Kumar, Brand Ambassador of GOQii said, “ Today, most people turn to the web for health information. But it is always best to get all your health-related queries addressed by health experts and trainers. Hence, I am glad I am associated with a health initiative such as India Health Quiz that is aimed at educating and busting myths and learning facts about health that will go a long way in making people healthy”.
Speaking about the GOQii India Health Quiz 2019, Vishal Gondal, Founder & CEO, GOQii said, “GOQii India Health Quiz is our mass health education initiative led by Akshay Kumar who was recently voted among the top 30 Health Influencers of India. Fake news and health myths can negatively impact a person’s physical and mental health. India Health Quiz initiative will help change this and get 130 crore Indians get the right information from the right source thereby making them healthier and happier“
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
