MAM
Tribes Communication appoints Himanka Das as chief strategy officer
Mumbai: Tribes Communication has appointed Himanka Das as chief strategy officer to lead the organization’s strategic vision and drive its ambitious expansion goals. In under a decade, the group has transformed from an out-of-home (OOH) solutions service provider into a formidable comprehensive marketing powerhouse.
As an industry leader, Himanka Das brings with him more than two decades of experience in media and marketing communication, having worked across 250 plus brands and managed large investment portfolios. He is a seasoned executive with a strong strategy orientation to drive business outcomes and has worn many hats before taking on the role of chief strategy officer at Tribes. In the recent past, Himanka was serving as country director at Infomo, a global AI AdTech pioneer in the first-party data space. He has held leadership roles at Dentsu International for over nine years, which included three years as CEO of its group company, Vizeum India and as EVP Carat, India. Himanka began his career at Madison World, building his career working at Initiative, Lintas Media Group, FCB Ulka of IPG and Starcom of Publicis Media.
Prior to joining Infomo, Himanka took an academic sabbatical to earn a postgraduate qualification in data science from International Institute of Information Technology (IIIT), Bangalore to accelerate his analytical skills. He also has a Masters in International Marketing and Mass Communication Studies from University of Pune.
Expressing his excitement about joining Tribes Communication, Himanka stated, “What impressed me is the pace and agility with which Tribes has made a cutting-edge mark in the marketing industry in less than a decade, leading transformations in disruptive technology such as AI, CRM data, analytics and continuously evolving consumer behaviour. It’s inspiring and an honour to be part of such an entrepreneurial team and culture, driving ambitious future plans. I am excited to work closely with the diverse business units, bringing strategic connections to engage and help consumers to make decisions in their purchase journey.”
Welcoming Himanka, Tribes Communication MD and chairman Gour Gupta said, “I am extremely pleased to welcome Himanka to the Tribes family, especially at such a pivotal time. Himanka’s profound industry knowledge and strategic acumen will be invaluable as we continue to innovate and deliver exceptional value to our clients. In addition, our shared values of business excellence and forward-thinking are perfectly aligned and I look forward to this collaboration, which will be instrumental in driving our next phase of growth.”
As chief strategy officer, Himanka will oversee the development and implementation of the company’s strategic initiatives, working closely with the executive team to identify new growth opportunities and enhance operational efficiencies.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
