MAM
Prime Focus Technologies inks deal with channel 4
MUMBAI: Prime Focus Technologies (PFT) has signed a strategic deal with UK’s public service broadcaster, Channel 4 for managing media processing and centralised content operations using its flagship product, CLEAR™ Media ERP.
PFT will manage the following for Channel 4 – (1) media processing activities including ingest, content re-mediation, media management, content aggregation, quality assurance and processing functions within Channel 4’s content workflow; (2) Online services including DRM, VoD transcoding, packaging & delivery, simulcast and live to VoD. PFT will be responsible for providing all the content for Channel 4’s online presence, both on Channel 4’s own ‘All4’ platform, as well as 3rd party platforms.
As a single software combining MAM capabilities with Work Order Management, CLEAR will enable Channel 4 to manage end-to-end media operations, including assets, resources, tasks and workflows. CLEAR’s best-in-class task management framework will improve collaboration across all internal and external stakeholders, including Channel 4’s Access services and Playout partners.
“We are delighted to be forming this new partnership with PFT; a company which shares Channel 4’s innovative spirit” said Keith Underwood, COO, Channel 4. “PFT has proven experience of managing content operations for major international broadcasters, and we look forward to working with them to establish their new UK base.”
“We are excited to collaborate with a revered broadcaster like Channel 4, and the engagement marks a major landmark in our incredible journey of growth in the UK. We were chosen through a diligent evaluation process and look forward to delivering exceptional business value on the back of our automation-led technology and Cloud- enabled media services,” said Nick Kaimakami, Senior Vice President & Head – EMEA, Prime Focus Technologies. “To support our engagement with Channel 4, we will be creating job opportunities in the UK, and look forward to working with some of the best talent in the region.”
PFT also announced the launch of a Media Centre in the UK, which will act as the hub of centralised content operations for Channel 4. This new location will strengthen PFT’s presence in the UK and enable them to offer extensive local support to Channel 4.
CLEAR has been deployed successfully on Cloud for the last eleven years. It automates the content supply chain, and currently manages 1.5 million hours of content across 220+ multi-cloud locations. CLEAR helps content creators enhance efficiencies, lower costs and realise new monetisation opportunities.
PFT will be showcasing CLEAR with the latest powerful updates at IBC 2019 – Booth #7.C05.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
