MAM
YES SCALE Campaign
MUMBAI: YES BANK unveiled a digital content marketing campaign to launch YES SCALE – its exclusive innovation program for MSME businesses. Targeted towards easing business management for MSME owners/promoters CEOs –
YES SCALE platform has created industry first solutions for Educational Institutes, Logistics, Healthcare among others. The solutions provide the advantage of AI and analytics with integrated digital banking for business owners in these segments
Since technology innovations are often perceived to be difficult to understand, adopt and implement and often accompanied by heavy jargons – the campaign #timetoscaleup focuses on slice of life scenarios of MSME promoters where the YES SCALE platform can be an enabler.
The bank partnered withGoQuest Digital Studios (GQDS), India’s leading independent end-to-end content management company as their Digital Content partner for managing end to end content for this campaign.
In addition to on-ground activations and direct sales of the solutions, 3 films have been launched across digital platforms. With a mix of humour and real life/ slice of life tonality the objective of the campaign is to highlight the various scenarios in which innovative technology solutions can ease operational hassles of MSME entrepreneurs across sectors. The films also focus on the role of YES SCALE solution platform in accelerating the growth of MSME business across key sectors like logistics, education, healthcare among others.
The campaign focuses on 2 key areas
• Operational hassles, multiple stakeholders often slow down business growth especially in MSMEs and using emerging technologies like AI and IoT these problems can be easily addressed.
• YES SCALE brings all these solutions on a single plug and play platform which eases the adoption and implementation process
The campaign also uses day to day scenarios to communicate the impact of YES SCALE solutions and the ease of adoption of the same. The humorous take on these situations also makes it easy for viewers to relate to the situations that they would face daily as business owners. The focus on situational relatability helps engage the viewers.
These films have been released across all key social networks such as Facebook, Twitter and YouTube.
The Initiative is also being promoted through a series of on-ground events and branch led communications
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
