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Menswear brand Selected Homme announces Saif Ali Khan as brand ambassador
MUMBAI: Premium European Menswear brand Selected Homme has announced Saif Ali Khan as its brand ambassador in India. The epitome of sophistication and charisma, Saif lends himself seamlessly to the wide array of styles and silhouettes offered in the Autumn Winter 2019 collection of Selected Homme.
SELECTED HOMME, the authentic brand with a minimalistic expression and a clear focus on quality is powered with two distinct philosophies – BLACK Label and WHITE Label. The brand offers superior styles for the evolved customer with an impeccable sense of taste & quality. The collection appeals to fashion-conscious men who have a keen sense of personal style. SELECTED HOMME’S collection ranges from ageless classics to contemporary essentials such as ultimate streetwear denims, bespoke tailored blazers, jackets, pinstripe suits and signature footwear.
Speaking on the announcement BESTSELLER India CEO & country head Vineet Gautam said, “Selected Homme is a brand that embodies detailed aesthetics and high quality while being at the forefront of sustainability. The premium menswear category in India is on the rise with men desiring to sharpen their personalities with bespoke styling and Selected addresses just that. We are delighted to partner with Saif Ali Khan as the unprecedented Selected Homme man and are excited to see how this relationship unravels.”
Speaking on the partnership, Saif Ali Khan commented, “Selected Homme is an extension of my personality – sharp, under stated and striking! It’s also a brand with a soul and that makes this partnership all the more meaningful. Selected is committed to making every collection as sustainable as possible. And sustainable down to the fibre, driving positive change in the way they’re designed and sourced to create SELECTED products. I believe that’s investing in the future and I’m excited to see how our synergies merge and unfold.”
Saif Ali Khan features in the brand’s Autumn Winter 2019 Campaign!
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Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
