MAM
Likee collaborates with Salman Khan Films as Digital Partner for Dabangg 3
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has partnered with Salman Khan Films (SKF) to promote Dabangg 3 as the film's Digital Partner. Dabangg 3 is one of the much-awaited movies by Salman Khan Fans, and it is expected to break box office records. Likee users have a tremendous opportunity to interact with Salman Khan and Sonakshi Sinha and support the lead actors by participating in Likee's #HudHudDabanggChallenge, via the official SKF Likee account and also through their other social profiles.
Dabangg 3 is set to hit cinema halls on December 20, 2019, and will be released in four Indian languages – Hindi, Tamil, Telugu, and Kannada. Film's title track and hit music video 'Hud Hud Dabangg' was released on November 14. To participate, users need to create dynamic dance videos and lip-sync videos with the newly released title track.
As part of the campaign, the debutante ‘Saiee Manjrekar’ will also collaborate with the top five Likee users to create entertaining videos.
Salman Khan Films Marketing Head Aparna Desai said "It is great to have Likee App on board as the digital partner for Dabangg 3. Likee is known to create interesting magic effects and stickers and they are creating something really cool for Dabangg 3 as well that will let the audience feel connected to the film. We also received a great response to the #HudHudDabanggChallenge on the Likee App and people have been sharing some innovative videos.”
As a leading short video platform, Likee will expand the horizons for SKF team to connect with their target audience and magnify the excitement around the movie among the young movie enthusiasts. Such Collaborations are in line with Likee’s aim of providing valuable content to the Indian youth, who connect deeply with Bollywood movies and actors.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
