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German broadcaster DW announces strategic expansion in India
MUMBAI: Germany’s international broadcaster DW is significantly expanding its presence in India. This week Director General Peter Limbourg is traveling to New Delhi and Mumbai to negotiate and sign agreements with private and state-run broadcasters.
DW also plans to open a new bureau in New Delhi shortly. In addition to maintaining a network of freelance correspondents across the country, a permanent presence in India will bring DW closer to both the audience and the story and make reporting more substantive and relevant.
Director General Limbourg said that there are good reasons for DW‘s South Asia strategy: “DW currently has 31 million weekly user contacts in all of Asia but we see a far greater potential for the continent, especially for India. We offer content in eight Asian languages, and of course Hindi is one of them. In order to reach more users here, we must make sure to provide content which is really relevant to them.”
“With nearly 900 TV channels, hundreds of 24-hour news channels in several languages and digital media growing at an amazing speed every year, India offers vast opportunities and challenges for journalism,“ Limbourg said.
“In South Asia, like anywhere else, our programming aims to give all parts of society and all political parties equal coverage,“ Limbourg said, adding that “in fast-changing social and political times which in many ways are linked to a rapid technological transition, we are ready to meet the high expectations which people have of the media. They want news but also motivating stories and educational programs. And there is a demand for high-quality ‘infotainment’ formats which carry a serious message.”
For DW, co-productions have become one major success factor. In India, two examples are TV magazines Eco India and Manthan, produced by DW and local partners. Eco India looks at the energy of tomorrow, alternative resource management, the future of mobility, urbanization, biodiversity, conservation, sustainable consumption, the effects of climate change, inequality and innovative technologies. In addition to English, Eco India has also been broadcast in Hindi since September.
Manthan is a science and technology format in Hindi. It focuses especially on latest developments in Europe and comments on the differences between Germany and India.
With currently 197 million weekly user contacts worldwide, DW has seen significant growth over the last year. Between August 2018 and August 2019, the number of users has increased significantly, growing by more than 20 percent.
The development is primarily attributable to a significantly higher number of online visits. Around 61 million people regularly use DW services online. Video is important above all: roughly three-quarters of the hits are generated by videos. The use of social media platforms also increased in other languages, most strongly on YouTube. DW’s TV-channels continue to be highly popular, the number of television viewers rose by ten million to over 99 million per week.
Founded in 1953, Germany’s international broadcaster DW offers TV-channels in English, German, Spanish and Arabic. Radio and online content is available in 30 languages. Programs include news, features, talk formats and documentaries covering everything from politics, business and science to arts, culture and sports. DW promotes exchange and understanding between the world’s cultures and provides access to the German language.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
