Account
The Marcom Avenue acquires social mandate of RELIANCE MET City for the second time
Mumbai: The Marcom Avenue, an integrated marketing agency announced its successful two-year partnership with Reliance MET City, as they began their second year of partnership.
Reliance MET City is a model city at Jhajar and a wholly-owned subsidiary of Reliance Industries Ltd. It is a platinum rated greenfield smart city of India. More than 400 companies including some of the best national and international corporations have set up their bases in MET City due to its world-class plug-n-play infrastructure and strategic location with excellent connectivity to the NCR region.
“We are delighted to renew our partnership with The Marcom Avenue for the second consecutive year. Their exceptional work and innovative approach have been instrumental in driving our success over the past two years”, said Reliance MET City VP of sales Vaibhav Mittal. He also added how working with The Marcom Avenue has expanded their brand identity, and said, “Their ability to devise creative solutions has been a game-changer for us. As we embark on this new chapter of our partnership, we are confident that The Marcom Avenue will continue to be a valuable asset, propelling our brand to new heights.”
The Marcom Avenue director Divanshi Gupta, expressed her excitement over the renewed partnership and said, “We are absolutely thrilled to continue this successful partnership. Reliance MET City has been an invaluable partner providing us with the opportunity to deliver exceptional results. This renewal is a humbling reminder of the impact our work has had on Reliance MET City’s success, and we are grateful for the confidence they have placed in us.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
