MAM
UrbanClap enters into a strategic partnership with The Man Company to redefine Grooming Services for Men
MUMBAI: UrbanClap, India’s leading beauty & home services marketplace, today announced a strategic partnership with The Man Company. This partnership comes on close heels of UrbanClap’s foray into men’s premium grooming services market as it becomes the first to offer these services at home.
The men's grooming category is estimated to grow at a CAGR of 45% and is expected to reach Rs 35,000 crore by 2022 as per a Nielsen report[1]. Starting today, consumers in nine cities across India will be able to access Charcoal Face Cleanup and Facial services from the Charcoal series by The Man Company on the UrbanClap app. Designed exclusively for men, these services are being offered at an inaugural price of Rs 599 and Rs 1,199, respectively. Consumers can book these premium grooming services through the week between 7 am and 10 pm and experience them right in the comfort of their homes.
Abhiraj Bhal, Co-founder, UrbanClap said “We launched men’s grooming services after having served more than 10 lac women with our flagship Salon at Home services. And, continuing with our focus on using genuine branded products to deliver great services, we have tied up with The Man company. This collaboration brings together the best in grooming products and the best in grooming services on one platform.”
Bhisham Bhateja, Co-Founder and COO, The Man Company said, “The best grooming essentials from The Man Company are now matched with UrbanClap’s highly trained professionals, as we bring premium salon experience to men’s doorstep for the first time ever. Our goal is to bring a world-class personal care experience to men at a time and place of their convenience, enabling them to look and feel their very best.”
UrbanClap’s premium men’s grooming services have been launched in nine major cities, including Delhi-NCR region, Mumbai, Bengaluru, Pune, Hyderabad, Chennai, Chandigarh, Kolkata, and Ahmedabad. Men in these cities can also select from a wide range of services including haircut and styling, shave or beard grooming, facials, pedicures, and hair color. Similar to the salon at home services for women, professionals for men’s grooming services too will bring everything with them from branded products and tools to disposable towels and sheets along with post-service clean up, so that consumers can relax and enjoy the service.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
