MAM
Noise launches NoiseFit Javelin
Mumbai: Noise, a connected lifestyle brand, launched its first limited-edition smartwatch, NoiseFit Javelin, co-created with India’s Golden Boy and brand ambassador, Neeraj Chopra. The exclusive smartwatch pays tribute to Neeraj’s #ArmOfGold, encapsulating the will, grit, and pride that have brought numerous glories to India. From its name to its design inspired by the nation’s colours, the NoiseFit Javelin encapsulates the pride of the nation, further personalised with Neeraj’s signature and unique serialization, marking a tribute to his legacy victory of 2021.
The NoiseFit Javelin not only commemorates Neeraj Chopra’s journey of resilience but also integrates innovative features to assist users in maintaining fitness and training with equal determination. This limited edition smartwatch embodies the perfect alignment of Noise and Neeraj Chopra, uniting under a shared appreciation for embracing the Noise within and etching India’s name on the global map.
Neeraj’s journey from a promising athlete to an Olympic champion resonates deeply with Noise’s brand ethos. It represents that from humble beginnings come great achievements if one never stops dreaming and persevering. As Neeraj continues to set records and inspire millions, Noise seized the opportunity to honour his accomplishments and connect with enthusiasts nationwide. This badge of honour capsulises Neeraj’s grit and determination on the global stage, showcasing how dedication and unwavering focus can transform ambitious dreams into reality. This special edition smartwatch not only pays homage to Neeraj’s historic Olympic gold medal but also invites users to personally celebrate his inspiring journey and future wins.
Noise co-founder Gaurav Khatri said: “As a proud homegrown brand marking leadership at national and global levels, it is our privilege to create this limited edition alongside Neeraj Chopra, as we celebrate the sports icon. We don’t see it as just another smartwatch, but a badge of honour, embodying Neeraj’s indomitable spirit of a championship allowing a tangible connection to his lasting legacy. Neeraj has been integral to the Noise family, and with NoiseFit Javelin capsulizing his signature glory and essence of our core values, we are excited to give fans an opportunity to connect and celebrate India’s golden boy’s remarkable journey, together.”
“When I teamed up with Noise, I was certain we had a strong synergy. Inspired by their journey of bringing global pride to India and empowering lives through innovation, I am thrilled to bring this special edition smartwatch, the NoiseFit Javelin, that embodies the grit, will, and trust that inspire us all to push our limits every day. Each watch bears my signature, offering a chance to own a unique piece of my journey from 2021. As we continue to take India to great heights, this smartwatch allows us to celebrate the glory together with our fans.” said Neeraj Chopra
This limited edition smartwatch not only celebrates Chopra’s grit, pride, and will but also delivers a powerful array of features to enhance the user’s lifestyle.
Beyond its distinctive design, the NoiseFit Javelin packs a powerful punch. The smartwatch features a stunning 1.46” AMOLED display, Bluetooth calling capabilities, and a robust 3-layer build with a screw dial crown. Inspired by Chopra’s dedication and focus, the Javelin boasts a “Scheduled DND” mode, allowing users to silence distractions and achieve peak performance. Additionally, an SOS feature ensures safety and security for users on the go.
The NoiseFit Javelin prioritizes user well-being with the comprehensive Noise Health Suite, including heart rate monitoring, SpO2 tracking, sleep monitoring, stress measurement, and even a female cycle tracker. The NoiseFit Javelin is built to withstand the elements with its IP68 water and dust resistance rating. Furthermore, the device boasts a long-lasting battery life of up to 7 days, keeping users connected and on track throughout their busy days.
Featuring over 100 sports modes, the NoiseFit Javelin caters to a variety of fitness enthusiasts. Users can stay stylish and informed with over 100 customizable watch faces. The smartwatch also integrates a productivity suite with reminders, weather updates, a built-in calculator, music control, and a multi-functional clock with alarm, timer, and stopwatch features.
As a tribute to Neeraj’s remarkable achievement in 2021, the watches are serialized exclusively for that year, making each piece a unique collector’s item. The NoiseFit Javelin limited edition smartwatch is priced at Rs. 3,999 and available for purchase on gonoise.com, Amazon and Myntra starting today. With its unique design, advanced features, and focus on well-being, the NoiseFit Javelin is the perfect way for users to celebrate his victory and embrace an active lifestyle.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
