MAM
DB Digital appoints Paresh Goel as chief technology officer
MUMBAI: DB Digital, the digital products business of the Dainik Bhaskar Group (DBCL), India’s largest print media company and home to flagship newspapers like Dainik Bhaskar, Divya Bhaskar and Divya Marathi, announced the appointment of Paresh Goel as the chief technology officer.
Goel has a dynamic experience of close to two decades in building and operating technology systems at scale while working with some of the leading digital consumer companies including Adobe. He will be responsible for the technology function at DB Digital.
Prior to joining DB Digital, Goel was VP, Engineering at Meesho, one of the fastest-growing startups in India, and had also started his own company in the Ed Tech space before selling it to Adda247. Prior to that, he was in a technology leadership role at Hike Messenger and Adobe Systems. He is an expert in scaling technology systems across social, content, & commerce and has a proven track record of building products that are used by millions of users now.
DB Digital CEO Pathik Shah commented “I’m extremely excited to welcome Paresh on board. We have worked together in the past on growing consumer products to tens of millions of users and built a lot of innovative features together. We’re looking forward to forming a stellar Product and Technology team for building an extremely high quality, engaging and personalized News product which can serve and delight the entire vernacular news market, the likes of which India, unfortunately, lacks right now. We are at a very interesting stage of growth at present, and we’re looking forward to taking DB Digital to the next level”.
Goel said, "I am delighted to be leading Technology at DB Digital. We have a unique opportunity to create a meaningful impact on users’ lives via a personalised digital news platform. As the internet penetration continues to rise in India, people are looking at us as their trusted brand to deliver them the news most relevant to them on mobile. We will be building the most engaging content experience which is miles ahead of anything else in the market right now. We will further couple this with Machine Learning to surface highly personalized news for our users. People in India deserve high quality, insightful and engaging news – and this is precisely what our mission is. I am ready for and very excited about the challenge.”
Brands
Kingfisher bets big on music culture with Karan Aujla’s 2026 India tour
Water Partners with Karan Aujla for P POP Culture India Tour 2026
MUMBAI: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the Heineken Company, has announced its association as the co-presenting partner of Karan Aujla’s P POP Culture India Tour 2026. The collaboration places music and culture at the centre of the brand’s iconic “Good Times” philosophy, integrating the brand seamlessly into one of the most dynamic live music movements in the country.
As co-presenting partner, Kingfisher Premium Packaged Drinking Water will play a significant role across the tour’s on-ground and digital ecosystem, creating immersive consumer experiences and driving meaningful engagement at every touchpoint. The partnership is designed to strengthen the brand’s cultural relevance among young and expressive audiences who see music as a core part of their identity and celebrations.
At the heart of the association is a series of three brand films featuring Karan Aujla, where the global music artist reimagines Kingfisher’s iconic “Oo La La La Le O” jingle across Afro, Punjabi and Funk genres. The Afro-inspired film sets a relaxed jam-session tone, with Aujla warming up, finding his rhythm and delivering a smooth rendition that builds anticipation. The Punjabi version draws from his cultural roots, transforming the jingle into a high-energy Punjabi pop track marked by confidence and commanding stage presence. The Funk interpretation introduces a playful yet bold edge, driven by contemporary beats and groove-led production that highlights his versatility while amplifying the epic Good Times spirit. Together, the films blend spontaneous performance moments with music-led storytelling, reinforcing Kingfisher Premium Packaged Drinking Water’s long-standing association with celebration and culture.
Commenting on the partnership, United Breweries Limited chief marketing officer Vikram Bahl, said that music remains a powerful cultural connector and a core passion point for consumers. He noted that the brand has always focused on creating moments that bring people together, and reimagining the iconic jingle across diverse musical styles offers a fresh expression of the Good Times philosophy. He added that the association with Karan Aujla’s P POP Culture India Tour enables the brand to embed itself authentically within one of the most exciting music movements in India today.
Expressing his excitement, Karan Aujla said that partnering with Kingfisher felt like destiny, as music and celebration are deeply embedded in both their identities. He described reinterpreting “Oo La La La Le O” across different genres as a creative high, allowing him to respect the legacy of the iconic tune while infusing it with his own energy and contemporary sound. He emphasised that the collaboration goes beyond a remake, presenting a fresh vibe that audiences can experience live as the tour travels across cities.
The P POP Culture India Tour 2026 will roll out across major cultural hubs including Delhi on 28 February, Mumbai and Pune on 3 March, Chandigarh on 14 March, Indore on 21 March, Bengaluru on 29 March, Kolkata on 3 April, Jaipur on 5 April and Lucknow on 10 April. At every stop, Kingfisher Premium Packaged Drinking Water aims to deliver its signature Good Times experience, celebrating creativity, community and unforgettable shared moments.
With this partnership, Kingfisher Premium Packaged Drinking Water continues to strengthen music as a central pillar of its brand identity. Fans can experience the collaboration by watching the brand films across Kingfisher’s official digital and social media platforms.
