MAM
Direct search most important for online discovery of fintech cos: Fernando Angulo of SEMrush
DELHI: Social media is being overestimated as a marketing tool, especially for the fintech sector in India, revealed SEMrush head of communications Fernando Angulo during the unveiling of the ‘Top Insights into Fintech Industry of India’ in New Delhi last week.
Angulo told Indinatelevision.com that while brands from the fintech sector are using social media for marketing, less than 10 per cent of the traffic on their website is driven by organic social media reach. He insisted that paid posts on social media might work better, but even the share of traffic generated by paid campaigns across digital platforms is less than 10 per cent.
“Fintech brands on social media can benefit from paid campaigns more than by organic posts because of the algorithm on Facebook and Instagram. They can also invest in influencer marketing,” he said.
The report also revealed that Facebook and YouTube are the prime platforms to drive traffic to fintech companies apps and websites, followed by LinkedIn, Twitter, and Instagram.
Angulo also shared that it is important for fintech companies to create a brand image and win consumer trust to succeed as direct search traffic is most important for their discovery online.
The report also highlighted the top 3 leading domains by web traffic, based on traffic generated in the last 12 months. Billdesk.com led the roost with around 440 million visitors, followed by Paytm that recorded a little over 390 million visitors. Most popular searches online included SBI online banking, SBI online net banking, Standard Chartered online banking, and SBI online personal banking, respectively.
The report collated by Boston-based SEMrush was created based on an in-depth analysis of the Indian fintech industry, purely driven by data collected over the last four years. The report also showcased the popularity of Cryptocurrencies and Bitcoin among major cities in India especially with growing penetration in tier two cities in Uttar Pradesh, West Bengal etc, along with highlighting the search trends in the industry.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
