MAM
Suku Murti joins DViO Digital’s advisory board
MUMBAI: DViO Digital, an integrated marketing company with a digital-first approach, announced today the appointment Suku Murti in its advisory board. Murti will play a key role by providing counsel on the growth and strategic decisions of the company especially in the sports, entertainment, and media industries.
An accomplished industry leader with more than three decades of national and regional business experience, Suku Murti has an established track record of leadership at large multi-national and domestic organisations including agencies, clients and media owners.
DViO Digital already has a cluster of entertainment accounts like Star, Universal Music, Gaana, Flipkart Video, Zee5 Global, MBC 4 (Leading TV network in Middle East) under its umbrella along with extensive experience in Sports Marketing and Suku Murti, who in his last role set up ESP Properties, the sports and entertainment arm of GroupM Media India, would bring in his expertise in the field to add value to DViO Digital.
Commenting on Suku Murti’s appointment, the company’s founder and CEO Sowmya Iyer said, “We are delighted to have Suku on board with us especially during a time where our company is significantly growing. We are at an inflection point where we constantly endeavour to reimagine and innovate our value proposition to our clients and I am confident that his extensive experience in media, entertainment and sports over the years would be instrumental in this journey as we grow in that sector.”
Commenting on his appointment, Murti said, “I have been observing and informally interacting with Sowmya and her talented pool of young digital professionals over the past two years. I was deeply impressed by the unbounded energy, the creative and tech capabilities, an efficient client service delivery mechanism with Pune as the hub and all this in a very short period which has helped them establish themselves as a formidable next generation marketing service provider.”
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
