MAM
PhonePe becomes the first digital payments platform to launch one-click payment with Visa
Bengaluru: PhonePe today announced that it has become the first digital payments platform to launch Visa Safe Click, a secure and hassle-free, one-click card payment feature on its platform in partnership with Visa, the global leader in payments technology. In line with RBI’s regulations that allow card networks to authenticate transactions up to Rs. 2000, this launch will enable Visa debit and credit cardholders to make quick, frictionless payments on the PhonePe platform. Visa Safe Click will help enrolled users make secure payments for amounts up to INR 2,000 without having to enter an OTP or CVV.
Users with Visa debit or credit cards will have the option on the PhonePe app to activate the new payment feature through a one-time validation process to register their card. Users can then carry out transactions on recharges, bill payments, switch platform and many more use cases on the PhonePe app without having to enter an OTP or CVV for every subsequent transaction.
Speaking on the launch, Hemant Gala, VP – Payments & Financial Services, PhonePe said, “PhonePe is one of the largest payment platforms in India and it's been our constant endeavour to launch seamless payment solutions to simplify users' payment journeys. With millions of Visa cards saved on the PhonePe platform, the launch of ‘Visa Safe Click’ will help our customers experience single click seamless payments on the PhonePe app and at our merchant partners. We expect PhonePe’s network of over 10 million merchants to benefit from higher success rates and faster turn-around times with this one-click payment experience.”
Commenting on the launch, Shailesh Paul, Head of Merchant Sales & Acquiring, India and South Asia, India and South Asia, Visa said, “Indian customers are increasingly turning to purchase goods and services online, driving e-commerce to reach $225 billion (estimated) by 2022 and platforms such as PhonePe help drive this convenience. World over, this kind of growth is enabled when e-commerce is made secure and friction-free and Visa Safe Click aims to make the e-commerce payment experience faster, frictionless and secure. We’re excited to enable quicker and safer payments for Visa users on the PhonePe app, improving the customer experience and providing users more time to explore the app.”
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
