Ad Campaigns
PokerBaazi.com launches new campaign ‘Moves like EndBoss’
MUMBAI: PokerBaazi.com has got the millennials grooving to its tunes with players showing who has the best ‘Moves like Endboss’ with its new engagement campaign aimed at creating hype for PokerBaazi’s upcoming mega-tournament, ‘EndBoss’. Billed as ‘India’s Biggest Poker Tournament Ever’, the EndBoss promises a mind-boggling sum of money in its prize pool, and the campaign’s goal is to capture the life-changing experience one can have if they win.
Directed in a hip-hop style with dance choreography, the video brings to life the glory and emotion behind the game of poker and is sure to instantly connect with players from across the country. Adding to the distinctiveness of the rap are the catchy lyrics which perfectly encapsulate the attitude and mindset one needs to have while playing.
Commenting on the initiative, PokerBaazi.com marketing director Varun Ganjoo said, “Poker is a game of skill and strategy that can only be understood once you experience the game for yourself. There is still huge potential for it in the country and we firmly believe that the EndBoss campaign will enable us to enter new markets with a message that resonates with players and reflects our brand identity.”
Leaving no stone unturned to popularize the song, the brand intends to rope in renowned dancers and popular names like Kunal More, The BOM Squad and Vicky and Aakanksha, thereby taking the cam
MUMBAI: PokerBaazi.com has got the millennials grooving to its tunes with players showing who has the best ‘Moves like Endboss’ with its new engagement campaign aimed at creating hype for PokerBaazi’s upcoming mega-tournament, ‘EndBoss’. Billed as ‘India’s Biggest Poker Tournament Ever’, the EndBoss promises a mind-boggling sum of money in its prize pool, and the campaign’s goal is to capture the life-changing experience one can have if they win.
Directed in a hip-hop style with dance choreography, the video brings to life the glory and emotion behind the game of poker and is sure to instantly connect with players from across the country. Adding to the distinctiveness of the rap are the catchy lyrics which perfectly encapsulate the attitude and mindset one needs to have while playing.
Commenting on the initiative, PokerBaazi.com marketing director Varun Ganjoo said, “Poker is a game of skill and strategy that can only be understood once you experience the game for yourself. There is still huge potential for it in the country and we firmly believe that the EndBoss campaign will enable us to enter new markets with a message that resonates with players and reflects our brand identity.”
Leaving no stone unturned to popularize the song, the brand intends to rope in renowned dancers and popular names like Kunal More, The BOM Squad and Vicky and Aakanksha, thereby taking the campaign to a wide audience base.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
