MAM
Consumers react more positively to television ads: GroupM report
MUMBAI: Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are too intrusive, reveals the recently released “Consumer Trust In Digital Marketing” report by GroupM. The report was created based on a survey of 14,000 consumers in 23 countries with the aim to uncover consumers’ concerns with digital marketing and suggest important considerations for marketing on digital platforms.
The report revealed that on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats.
The report also made some important revelation about consumer concern with data privacy. According to the findings, six in 10 consumers are less inclined to use a product if their data is used for any purpose. Additionaly, 56 per cent of consumers want more control over their data.
The report also noted that brands should be careful while picking the appropriate medium to advertise on digital as 64 per cent of consumers would have a negative opinion of a brand next to inappropriate content.
“With pervasive reports of data security and privacy missteps, consumers are increasingly wary of information gathering about them as they move online,” said GroupM Global CEO Christian Juhl.
Juhl added, “Media has evolved dramatically and it’s crucial the industry work collaboratively to make advertising work better for people around the world. As marketers, it’s our responsibility to ensure that we are using consumer information responsibly and transparently.”
GroupM’s report also highlights interesting findings on the appreciation consumers have for different types of brand communications and points to, in some cases, big differences of opinion across markets. For example, an average of 59 per cent of consumers globally appreciate receiving discounts and offers, but only 20 per cent appreciate invitations to complete satisfaction surveys.
75 per cent of consumers in New Zealand said they would be less willing to buy or use a product or service if companies used their personal data, whereas only 38 per cent of consumers in Indonesia said the same.
“To make digital advertising work better for everyone, we must listen to what consumers are saying and refine our strategies accordingly,” said report author and GroupM APAC regional director Chris Myers. “Marketers should not pull back on digital advertising; on the contrary, they should push forward in ways that respect consumers’ evolving relationship with digital media.”
MAM
Sun Pharma’s ‘Heart ke Liye 8’ campaign crosses 24.1 million views
14.3 million on Youtube, 9.8 million on Meta drive heart health awareness.
MUMBAI: A strong heart may not trend every day but this one clearly did. Sun Pharmaceutical Industries Limited’s public awareness campaign ‘Heart ke Liye 8 – Making India Heart Strong’ has clocked 24.1 million views since its launch on 26 February 2026, signalling growing traction for preventive health messaging in India. The campaign has garnered 14.3 million views on Youtube and 9.8 million across Meta platforms, extending its reach further through integrations on connected TV, Tata 1mg and news and gaming apps.
At its core, the initiative focuses on a simple idea, heart health is built daily, not occasionally. Anchored by a relatable “Heart-strong Man” character, the campaign translates medical advice into everyday actions nudging individuals towards consistent lifestyle changes rather than reactive care.
The messaging is structured around eight pillars of cardiovascular health, including better eating habits, physical activity, weight management, monitoring blood pressure, sugar and cholesterol levels, avoiding tobacco, regular check-ups, stress management and adequate sleep.
The campaign is part of a broader national push under the ‘Making India Heart Strong’ programme, which combines awareness with on-ground interventions. Sun Pharma has been running over 10,000 heart screening camps annually, covering more than 1.2 lakh individuals, while CPR training initiatives have reached over 1.5 lakh people each year. Patient education programmes, meanwhile, engage over 15 million individuals annually through clinics and outreach efforts.
With cardiovascular diseases continuing to be a leading cause of mortality in India, the campaign’s scale reflects a shift in public health communication where digital reach meets behavioural nudges.
As the numbers suggest, the message is landing: when it comes to heart health, small steps repeated often may be the biggest win.
