iWorld
Short video app VMate launches ‘Myth Buster’ to spread corona-related info issued by WHO
MUMBAI: Trending short video app VMate, which has taken a slew of measures to help people in the prevailing lockdown condition triggered by the outbreak of COVID-19, has taken yet another step to bust myths doing the rounds on various social media platforms. VMate, among the 10 most downloaded social media apps globally, has now launched a dedicated profile to help users get corona-related information that is confirmed by the World Health Organization (WHO).
Link – https://www.youtube.com/watch?v=IyvTkTMMH4s
Taking into consideration its userbase and ensure better communication, the profile caters the information in an animated form and the language chosen for the same is Hindi. The profile has also been aptly titled ‘Myth Buster’, in accordance with its purpose. The idea behind the profile is to check the spread and impact of rumors doing rounds on social media platforms and give relevant and correct information to the users. Some of the facts that have been presented through videos in the profile include:
· Hot and humid climate does not prevent the spread of coronavirus
· There is no evidence to substantiate the claim that consumption of garlic can help prevent coronavirus
· People from all age groups are susceptible to coronavirus and not just the elderlies
· Antibiotics do not act as a safeguard against the virus
· Breathing exercise cannot be helpful in the diagnosis of the virus
· Rinsing nose repeatedly is no safeguard against the virus
The facts furnished on the profile have been designed in a Q&A format, making the videos interactive in nature. Clear text coupled with simple illustrations further ensures clarity in the intended communication. The text has also been converted into video and animation format to maximize the reach of the message among the masses and help them understand the technicalities in the simplest possible manner. In each of the videos, the text has also been read out in the audio format. There is also an option for users to share videos on different social media and instant messaging platforms like Facebook, Instagram, and WhatsApp. Thousands of VMate users have already followed the page within a short span of its launch.
Following the outbreak of the novel virus and announcement of 21-day countrywide lockdown by Prime Minister Narendra Modi-led central government, short video app VMate has taken a number of initiatives to help its users. VMate had roped in some reputed doctors who not just busted myths, but also guided people on the Dos and Don’ts in the prevailing situation. Apart from keeping the users informed, the app has also taken up the responsibility of keeping them entertained and engaged during the lockdown situation.
Recently, the app launched the VMate Corona Anthem, a foot-tapping song spreading the right message related to the pandemic. It urges people to adhere to the practice of Namaste, wash hands repeatedly and use masks. It asserts that Indians would emerge as winners in the ongoing war against coronavirus. The song was sung and composed by Advait Nemlekar, a popular Bollywood name who has worked in projects like ‘Saand ki Aankh’ and ‘Special Ops’, among others.
Simultaneously, VMate is also running a #21DaysChallenge wherein users are given a fresh challenge each day with the intention of keeping them confined in their homes and maintain a positive frame of mind. In addition to this, the app has also launched three games – a Super Mario-themed game, a quiz and a ‘kill Corona with Masks' sticker. In the Mario-based game, the flowers and the mushrooms have been replaced with sanitizers and masks while the Mario has been replaced with a tweaked version of the VMate mascot, Vivi, who holds an anti-corona flag to turn into an anti-corona mascot.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
