MAM
InCred collaborates with NGO Goonj and The Art of Living for #InCredForHumanity
As coronavirus outbreak drives daily-wage earners out of employment, InCred has launched #InCredForHumanity campaign to support their cause. The campaign is launched in association with NGO Goonj and The Art of Living Foundation and will support the daily wage earners with essential food supplies.
As part of the campaign, InCred has initiated a donation drive across various social media platforms. It is appealing everyone – including employees, existing customers, and partners – to support the cause with their financial contributions. All proceeds will be collected by Goonj and be used to deliver comprehensive family kits of essentials (such as dry ration, personal care material, etc.) to more than a million people. The respective donors can also avail a 50% tax deduction under Section 80G of the IT Act.
Kamlesh Dangi, Group Head – Human Resources, InCred said, “The global economy is going through trying times at present. We all must come forward and join our hands to support those who need it the most right now. The #InCredForHumanity campaign has been launched solely for this purpose. It will encompass targeted delivery of essential aid via Goonj. We ask you to donate as generously as you can and prevent people from falling prey to destitution.”
India is currently under a 21-day lockdown to contain the spread of coronavirus and has caused large-scale urban-to-rural exodus. With it, economically marginalized people, especially the daily wage earners, are finding it hard to buy essential goods including food. Your small support can go a long way for the ones who need it and, perhaps, even save people from starvation.
You can also make the donations by following this link: https://bit.ly/3bymgu5.
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
