iWorld
Dish TV India’s OTT Platform Watcho sees 50% surge in content consumption
MUMBAI: Leading DTH company Dish TV India has rolled out a variety of short format, snackable original content on its OTT platform Watcho in response to the increase in the viewing needs of their customers,
Over the past one month, the platform has witnessed a 50 per cent surge in content consumption, leading to a steep hike in their subscriber base and adding 1 million new subscribers in a month bringing it up to 3.0 million. Watcho has also seen a spike in the time spent by viewers on the platform during March 2020. This sudden increase can be attributed to the recently added new and fresh content on the platform and the overall surge in consumption of content during the ongoing lockdown.
Additionally, during the lockdown period, Watcho’s streaming bandwidth has been better optimized to reduce network load on the internet by reducing the native resolution of the app to 480p without compromising on the quality. The company undertook this move to ensure the delivery of uninterrupted content to the viewers and keep them entertained 24*7.
“We are excited to share that Watcho has witnessed solid growth in its customer base and content consumption since January 2020. The rapid growth is
the result of our strategy to create short, engaging content which is the preference of viewers nowadays. Since the inception of Watcho, we have invested in building a unique content library which includes original series & shows, cutting across genres like drama, comedy and Thrillers. As a result, Watcho is fast emerging as the preferred entertainment destination among young audiences,” DishTV India Ltd executive director and group CEO Anil Dua said.
Focused on short format storytelling for digital consumption, Watcho offers many original fiction shows like 4 Thieves, Love Crisis, Ardhasatya, Mortuary, Chhoriyan, Rakhta Chandana and original influencer shows like Look I can Cook, Bikhare Hain Alfaaz to name a few. Watcho content cuts across all genres including but not limited to; Drama, Comedy, Thriller, Romance, Food, Fashion and Poetry.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
