MAM
Blue Dart freighters fly on international routes to bring medical equipment and essential supplies to India to fight against COVID-19 pandemic
Blue Dart Express Ltd. South Asia's premier express air and integrated transportation, distribution and logistics company recently operated its Boeing 757-200 freighter cross border on the Kolkata – Guangzhou, China – Guwahati – Kolkata route to bring critical PPE and COVID-19 related medical supplies. Blue Dart freighters with a carrying capacity of 34 tons are flying on international routes to ensure continuity of essential supply chain in India. Earlier this month, Blue Dart freighters flew on Kolkata – Dhaka – Kolkata route frequently and are scheduled to fly on Delhi – Guangzhou, China – Delhi and Kolkata – Guangzhou, China – Kolkata routes through the month of April 2020.
Blue Dart has been flying its 6 Boeing 757- 200 freighters across major metropolitan cities in India to ensure uninterrupted supply chain continuity of essential shipments like – medical equipment (ventilators & PPE), testing kits, reagents, enzymes, respirators, surgical masks and gloves among other medical and pharmaceutical supplies. The company is working closely with the Government of India, to ensure door-to-door delivery carrying inter-state and international supplies of essential goods through its strong air and ground express network. From a charter load to critical shipments the air express company has transported tons of cargo carrying essential supplies since the nation-wide lockdown began, fulfilling its promise to keep the mission critical supply chain running and help the nation in fighting this war against the global pandemic.
Ketan Kulkarni CMO & Head – Business Development said, “There are several components and ingredients that are coming from different places, whether it’s a drug, medical equipment or PPE. To ensure continuity of the global supply chain and help our nation and companies to adapt their operations during this critical health crisis, Blue Dart is flying Boeing 757-200 freighters round-the-clock to carry medical and other vital supplies in these difficult times and is firmly committed and honoured to be a part of the Government’s ‘Lifeline Udan’ initiative. Since the lockdown began, we have operated numerous cargo flights transporting more than thousands of tons of medical supplies, medicines, medical devices and other essential items for various state governments, medical and pharma companies.”
He further added, “At Blue Dart, we are working on a 2-pronged strategy to prepare the logistics infrastructure for being future ready and ensure both lines operate smoothly – essential supplies to fight COVID-19 and all other non-essential supplies in the pipeline post the lockdown exit.”
In addition to this, Blue Dart is providing support with daily shipments across India for requisitioned items by State Governments, Municipalities, Hospitals and Research Centres during this challenging period. Some of these include special food for paralytic children; medicines for senior citizens residing in another town sent by their children; important and confidential papers for legal agreements; masks for cancer affected children as well as healthcare staff; temperature controlled medicines that need to be maintained at a specific temperature in order to maintain their efficacy among others.
Blue Dart will continue to offer unwavering support during these difficult times to ensure an uninterrupted supply chain across domestic and international markets. Our employees are motivated and eager to contribute to serve the country while keeping health and safety as a paramount.
Blue Dart has listed itself on the dedicated Medical Air Cargo website www.civilaviation.gov.in
MAM
Lakmé launches SPF infused makeup range with ‘I Earned It’ campaign
Lakmé 9to5 Hya Beach Edit blends sun protection, hydration and colour.
MUMBAI: If the Indian summer insists on turning up the heat, beauty brands are learning to keep their cool. Lakmé has unveiled a new campaign titled “I Earned It” to introduce the Lakmé 9to5 Hya Beach Edit, its first makeup range infused with SPF. The campaign features brand ambassador Aneet Padda and positions the collection as a blend of sun protection, skincare and long wear colour designed for India’s hot and humid climate.
Part of the Lakmé 9to5 portfolio, the new range expands the brand’s long running narrative around the confident working Indian woman. With the “I Earned It” message, the campaign shifts the focus slightly, celebrating not just ambition but also the idea that downtime and personal moments are equally deserved.
The campaign film follows a modern professional navigating a day that moves effortlessly between work calls, coffee runs and evening plans, reflecting the fast paced routine of urban life where indoor polish often meets outdoor exposure to the sun.
Hindustan Unilever Limited chief marketing officer for beauty and wellbeing Sunanda Khaitan said the product was developed with India’s climate and lifestyle in mind. “Living in a country with high sun exposure made us rethink what long wear beauty should deliver. With the Lakmé 9to5 Hya Beach Edit we are bringing together sun protection, hydration and high performance colour in a single step,” she said.
The new range is formulated with SPF and powered by hyaluronic acid, a skincare ingredient widely used for hydration. According to the brand, the products are designed to remain intact in heat and humidity with sweat proof, transfer proof and water proof formulas.
The aim is to merge skincare benefits with cosmetic performance, offering lightweight finishes that stay fresh even during long days outdoors.
Padda said the campaign resonated with her own routine of balancing work and personal time. “‘I Earned It’ is a reminder to celebrate yourself without guilt and enjoy the moments you have worked hard for. The campaign reflects that spirit with makeup that feels fresh, effortless and designed for real life,” she said.
The campaign was developed by Ogilvy, where creative leaders Mihir Chanchani and Zenobia Pithawalla described the concept as reflecting a Gen Z mindset that embraces both hustle and leisure.
The Lakmé 9to5 Hya Beach Edit collection is now available on the brand’s official website, major online marketplaces and retail stores across India.
