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Too Yumm! CMO Anupam Bokey confirms exit
MUMBAI: Too Yumm! chief marketing officer Anupam Bokey, speaking to indiantelvision.com, has confirmed that he has put down his papers as Too Yumm! chief marketing officer and is looking out for newer challenges. It was his decision to move on from the company after three years.
While he confirmed the news of his resignation, Bokey didn’t wish to comment any further until the company releases an official statement of his exit. The company has been undergoing structural changes at the management level and has already started looking for a new CMO.
A source close to the development says, “The discussion between the company and Bokey is yet to take place for the former’s proper exit and it has been going on before the Covid2019 situation. Perhaps, due to this ongoing crisis, the discussion has been taking longer than usual.”
Bokey had joined RP Sanjiv Goenka Group’s FMCG business as vice-president, marketing (CMO) in June 2017. His current role was focused on the overall strategy and marketing leadership. Before joining Guiltfree Industries RPSG Group, Bokey had 17 years of a stint at Hindustan Unilever (HUL).
At HUL, Bokey held a position of senior brand manager for Huggies Diapers and rose to the position of senior global brand manager for the Dishwash Category. It’s under Bokey’s leadership, the guilt-free baked snacking brand Too Yumm! was able to gain market share in the snacking category.
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
