iWorld
Innovation-led technology platform to streamline video production
New Delhi: Videos have become the go-to tool that brands worldwide are turning to. India is no exception in this case. Brands, in their quest for higher customer engagement, are rooting for videos. Marketers, too, are seeing the positive results of video performance when it comes to higher volume conversions.
Globally, media consumption is increasing on various platforms, especially digital. And the volumes are only going through the roof.
Plan2shoot is a unique technology-driven video creation platform. It weaves a creative web of ideas, and organises all the bits and pieces into coherent and innovative video content.
Plan2shoot allows creative and innovative ideas to prosper and, through this, it effectively mixes human ideation with state-of-the-art technology to develop a cutting-edge approach to video aggregation.
Plan2shoot’s co-founder and CEO Vikas Sardana says their video platform is a synonym for trust. “During my two-decade-long career in the media Industry, I realised that there were too many issues faced by brands and creators. The market was huge yet unorganised and trust was seriously missing,” he says.
Plan2shoot realised the potential in the video space and thought of introducing technology wherein every step of video creation could be streamlined, irrespective of the location. Plan2Shoot is hosted on robust cloud technology platform with main emphasis on media security and availability. The technology ensures fast upload of media files by creators using multipart technology and enables fast downloads for verification by brands.
The tech part ensures that all parts are transparent to both, creators, and brands to verify every step of development phase and enable both creators and brands have smooth experience in sharing media. This, says Sardana, makes the entire process transparent.
“The validation of our platform during the Covid-19 pandemic has further strengthened our location-agnostic belief. We have been able to get our work done even from remote areas without even stepping out and endangering ourselves,” Sardana adds.
Plan2shoot strongly believes in and already has implemented a structured process of video creation. Every piece of content created is carefully examined and, through a step-by-step process, the idea is fashioned into a well-defined narrative on the product.
Plan2shoot strictly follows due diligence while screening video talent and always makes it a point to deliver creative content. Client satisfaction is our top priority, says Sardana.
“Our videos give the impression of a solid quality product, “ says Ishan Bhattacharjee, co-founder, Plan2shoot. In the digital space, the platform, he elaborates, replaces chaos with superb quality, and always adds an extra zing to the marketing process.
“We churn out awesome content – visually pleasing, polished and loaded with innovative ideas. Our clients love and share our work,” says Bhattacharjee.
Plan2shoot endeavours to make everyone a winner. “We go all out to bring a lot of synergy between creators and brands. And by constantly doing this we create a happy and buzzing marketplace,” Bhattacharjee adds.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
