iWorld
Innovation-led technology platform to streamline video production
New Delhi: Videos have become the go-to tool that brands worldwide are turning to. India is no exception in this case. Brands, in their quest for higher customer engagement, are rooting for videos. Marketers, too, are seeing the positive results of video performance when it comes to higher volume conversions.
Globally, media consumption is increasing on various platforms, especially digital. And the volumes are only going through the roof.
Plan2shoot is a unique technology-driven video creation platform. It weaves a creative web of ideas, and organises all the bits and pieces into coherent and innovative video content.
Plan2shoot allows creative and innovative ideas to prosper and, through this, it effectively mixes human ideation with state-of-the-art technology to develop a cutting-edge approach to video aggregation.
Plan2shoot’s co-founder and CEO Vikas Sardana says their video platform is a synonym for trust. “During my two-decade-long career in the media Industry, I realised that there were too many issues faced by brands and creators. The market was huge yet unorganised and trust was seriously missing,” he says.
Plan2shoot realised the potential in the video space and thought of introducing technology wherein every step of video creation could be streamlined, irrespective of the location. Plan2Shoot is hosted on robust cloud technology platform with main emphasis on media security and availability. The technology ensures fast upload of media files by creators using multipart technology and enables fast downloads for verification by brands.
The tech part ensures that all parts are transparent to both, creators, and brands to verify every step of development phase and enable both creators and brands have smooth experience in sharing media. This, says Sardana, makes the entire process transparent.
“The validation of our platform during the Covid-19 pandemic has further strengthened our location-agnostic belief. We have been able to get our work done even from remote areas without even stepping out and endangering ourselves,” Sardana adds.
Plan2shoot strongly believes in and already has implemented a structured process of video creation. Every piece of content created is carefully examined and, through a step-by-step process, the idea is fashioned into a well-defined narrative on the product.
Plan2shoot strictly follows due diligence while screening video talent and always makes it a point to deliver creative content. Client satisfaction is our top priority, says Sardana.
“Our videos give the impression of a solid quality product, “ says Ishan Bhattacharjee, co-founder, Plan2shoot. In the digital space, the platform, he elaborates, replaces chaos with superb quality, and always adds an extra zing to the marketing process.
“We churn out awesome content – visually pleasing, polished and loaded with innovative ideas. Our clients love and share our work,” says Bhattacharjee.
Plan2shoot endeavours to make everyone a winner. “We go all out to bring a lot of synergy between creators and brands. And by constantly doing this we create a happy and buzzing marketplace,” Bhattacharjee adds.
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
