MAM
Geometry Encompass collaborates with Ankur Tewari and Clinton Cerejo to co-create a lockdown anthem ‘We Got This’ with the team
Geometry Encompass, India’s largest Creative Commerce agency and a part of WPP, recently collaborated with leading Singer, Song-writer Ankur Tewari and music director and composer Clinton Cerejo to co-create a song called ‘We Got This’. The song is an anthem that captures the spirit of team Geometry Encompass during these trying times of the global lockdown.
The song was conceptualized during an inspiring 2 hour long session between the team at Geometry Encompass with Clinton Cerejo and Ankur Tewari. Roshan Abbas, who originally thought of the idea as fun way to engage with the team invited everyone to share their thoughts and experiences during the lockdown. The thoughts that were shared were developed as the lyrics and hook words for the song. While Roshan and Ankur guided the creation of the lyrics, Clinton worked his magic with the music.
The song ‘We Got This’, is all about being a resilient and reiterates the power of unity and hope.
Commenting on the same, Roshan Abbas, Founder and Managing director, Geometry Encompass said, “We are faced with an unprecedented situation and therefore it is imperative to work together as a team and combat the crisis. The whole idea behind this composition was to capture the spirit of hope and resilience during these difficult times and boost the morale of our employees. I can’t thank Ankur and Clinton enough for being part of this creative collaboration”.
Ranjit Raina, CEO, Geometry Encompass said, “As an agency we have always strived to stay idea first and people focused. The collaboration was a great way to stay creative and connected. It’s a great way to celebrate the team and the work that we have managed to pull off even during the lockdown. Like the song says, “We Got This!”
Commenting on their collaboration, Ankur Tewari, Singer and Song-writer said, “I have always believed that words in a song bring in the most human element sort. It was quite amazing working with the whole geometry encompass team to work on the words for ‘we got this’. Despite of being probably the first time that most of these people working on a song, they showed amazing initiative, imagination and Enthusiasm to come up with extraordinary words for Clinton’s beautiful composition.”
Clinton Cerejo, Music Composer, said, “In these trying times, it’s all about innovation and breaking boundaries in your head. If we truly find ways to challenge ourselves, we can overcome anything. We got this.”
Here is the link to the film: https://www.youtube.com/watch?v=ZmG342JwACo&t=1s
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
