MAM
IdeateLabs wins multiple new businesses accounts
MUMBAI: IdeateLabs recently won multiple new accounts and is rapidly diversifying its offerings across a full spectrum of services. The recent wins include renowned names like TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL, IDC Technologies and Ashwin Sheth Group amongst the prominent names which cater to varied industries such as Telecom, BFSI, Information Solutions and Data Analytics, IT Services, and Real Estate respectively.
IdeateLabs will be offering these brands a wide range of services, including managing end-to-end digital solutions, communication strategy, performance marketing, lead generation, creative execution, campaign planning, social media management and digital asset mandates.
The agency is aggressively expanding their foothold in the Indian as well as the international markets and is very excited about the upcoming work, lined up with several top brands.
IdeateLabs director Vrutika Dawda said, “We are excited to bag mandates for some of the most prominent brands, spread across varied industry domains. We aim to realise the brands’ true potential by ‘building conversations’ – which is also our brand philosophy – between the brands and their customers.”
Amidst the slowdown due to the Covid2019 pandemic, IdeateLabs continues to manage and service their existing business, even as they forge new business relationships. The agency is expected to report a healthy start of this quarter and is currently seeing rapid growth with the growing focus on digital solutions.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
