MAM
Nestlé MILKMAID creates sweet stories of in-home baking, with Live Baking Masterclass
Nestlé MILKMAID has a rich legacy of creating sweet stories through delicious homemade desserts across Indian households over the years. The brand takes great pride in keeping pace with the constantly evolving tastes of its savvy consumers.
With baking steadily gaining more prominence, Nestlé MILKMAID steps in to make in-home baking more fun for the entire family.
Nestlé MILKMAID presents ‘Live Baking Masterclass’ online, which brings to your homes 7 renowned chefs showing how to make 7 amazing desserts and sharing their special recipes.
In collaboration with ‘Homebakers’, Nestlé MILKMAID will host live sessions by these 7 famous culinary masters on YouTube and Facebook. The recipes involve ingredients easily available at home and easy steps to follow – the hallmark of Nestlé MILKMAID’s beloved place in kitchens all over India. These recipes, along with 100 others, are also available on the brand’s website www.milkmaid.in
Commenting on the initiative, Mr. Vineet Singh, Director – Dairy, Nestlé India said “Making desserts at home has evolved from a somewhat intimidating endeavour to a popular skill and an enjoyable pastime. Many people are trying their hand at their favourite dessert as well as more contemporary baking trends. To support this growing interest, Nestlé MILKMAID offers interesting ‘3 step recipes’ on our website (www.milkmaid.in), assisting home bakers in their attempts at making cakes and other baking recipes. The ‘Live Baking Masterclass’ with 7 renowned chefs and 7 amazing recipes is another step towards this goal. Through these sessions we hope to encourage more and more people to try baking at home with Nestlé MILKMAID and create delightful desserts for their families and friends.”
The ‘Live Baking Masterclass’ sessions will be streamed on Nestlé MILKMAID’s Facebook page and YouTube channel.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
