MAM
Hansa Customer Equity names Neeraj Pratap Sangani as COO
MUMBAI: Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the chief operating officer.
Sangani is an alumni of UCLA Anderson School of Management and a keen proponent of behavioural economics having completed his professional certifications from the Institute of Data & Marketing, London and the Rotman School of Management, Toronto.
Hansa Cequity co-founder and CEO S Swaminathan said, “Neeraj is a big believer of the Hansa Cequity vision and has been working relentlessly to drive thought leadership, client-centricity culture, execution focus and process excellence. He has more than 25 years’ experience in business and marketing consulting, brand building, strategic marketing, and digital marketing. He has strong domain knowledge of Customer Experience Management, having developed and executed data-driven marketing programs, data integration projects including customer life cycle management, customer segmentation and customer engagement programs for clients across different verticals.”
RK Swamy Hansa group CEO Shekar Swamy said, “Neeraj moved to Hansa Cequity three years ago from R K SWAMY BBDO. We have seen him grow in professional capability for 20 years. He is well placed to execute the Group vision of the emerging convergence of technology, analytics, digital and marketing services for brands and companies. With his energy and focus, Hansa Customer Equity will continue to serve clients well.”
Observed Sangani on his appointment, “With strong investments in analytics, technology and marketing consulting teams, Hansa Customer Equity is a leader and innovator in the data-driven marketing space. The company has deep partnerships with leading technology companies to assist clients on their technology and digital transformation plans. As a part of the R K SWAMY HANSA group that has built depth across varied disciplines, we are uniquely placed to provide clients with a multi-discipline approach with focus on results.”
Sangani is an avid theatre enthusiast who writes, directs, and acts in Hindi plays. His Play 'Kashmir. Hum Kya Chahte?' has been performed across Mumbai including the Kala Ghoda Arts Festival in 2017. His next play – The Apostrophe in my Life – has been well received and was playing in theatres till currently.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
