MAM
YAAP creates stirring tribute to the spirit of independent agencies in India
MUMBAI: In the wake of the Covid2019 crisis that has affected countless lives and crippled industries in ways that we could have never imagined, unity with a sense of collaboration and staying high-spirited have become more important than ever.
Echoing the same sentiment, digital content company, YAAP has released a stirring tribute dedicated to independent agencies and their workforce, who have had to show immense strength and resilience in the face of adversity.
The video, which was published on YAAP’s social media pages, is an acknowledgment of their struggles as well as a symbol of solidarity for the advertising and communications industry at large, in these trying times.
The tribute draws inspiration from the iconic ‘Here’s to the crazy ones’
advertisement and uses this iconic advertisement to pay respects to the people working hard behind the scenes.
In their pursuit of paying respect to independent agencies and extending their support for the industry, YAAP is giving preference to those who have been displaced, by offering them a role in the organisation.
YAAP creative director Manoj Pandey explained his process, “While we’re faced with the larger crisis as humanity, we, as a community of independent agencies, also have a set of day-to-day realities to deal with. Keeping the lights on, delivering work for our
clients with minimum disruption, and most importantly, keeping everyone inspired. At this juncture, we felt, this needed to be said – we’re all in this together and we’ll all sail through it too. This film is an ode to the unflinching spirit of independent agencies. A homage that draws inspiration from one
of the most iconic works in the history of advertising.”
In supporting their fellow independent agencies, YAAP has also released a series of recruitment ads, which themselves are an ode to the signature, old-school copy-based ads with a contemporary splash of colour. The ads urge professionals who have fallen victim to mass retrenchment across
independent agencies to apply and get preference at YAAP.
Partner at YAAP Manan Kapur said, “This has been a challenging time for our industry and it’s more important than ever that we come together and try to make the best of these testing times. This initiative is YAAP’s way of supporting the talented professionals who have lost their jobs by offering them the opportunity to come work with us. We want to show them that while YAAP may be a new home for them, they’re still in the same family – a family of passionate, like-minded people from independent agencies.”
This film was created in collaboration with KSlient Productions.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
