MAM
DAN India bags two golds at 9th Global Customer Engagement Award
MUMBAI: Dentsu Aegis Network (DAN) India has emerged victorious at the 9th edition of the ACEF Global Customer Engagement Awards. While Vizeum India, the media agency from the house of DAN, has bagged a Gold for HDFC Bank’s ‘Ek Festival Aisa Bhi’ campaign, digital marketing agency iProspect India has brought home a Gold and a Silver for Angel Broking’s ‘Smart Sauda’ campaign.
Vizeum India CEO Himanka Das said, “This is the result of some remarkable team effort. We are thankful to our client HDFC Bank for their support and for constantly pushing us to create gold standard in what we do.”
Vizeum India senior vice president (west) Kaushik Chakraborty added, “We are extremely happy for our work being recognised as best-in-class. Awards have always been a testimony to recognising good work and motivates teams to push their own benchmark.”
iProspect India EVP operations Muddassar Memon said, “I would like to congratulate the team and our client Angel Broking on the wins. The use of our proprietary tools for the campaign helped us reach the right TG on the right platform and made the campaign a success. It is always heartening to see the work getting acknowledged and awarded.”
For the record, the Global Customer Engagement Awards celebrates the best-of-the-best in Customer Engagement Solutions across various categories within the industry. It also recognises the Best Campaigns, Creatives and Activities executed by Agencies, Media Houses and Brands for customer engagement through various mediums of marketing.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
