MAM
World Emoji Day: Brands show creativity
World Emoji Day: Brands show creativityNEW DELHI: Brands across segments didn’t leave any stone unturned to celebrate World Emoji Day. Brands seized the opportunity to get creative with brand posts – some quirky, some straight and some with contests.
World Emoji Day is celebrated on 17 July annually since 2014 and is a global celebration of emojis that have transformed in great ways from the realms of texting, advertising and marketing to having its own official day.
There is no denying that emojis have the power to inform you of someone’s mood without words and brands bank on this trait of emoticons with World Emoji Day brand posts. Due to the pandemic, this time, brands carried out the celebration by spreading awareness about precautions through emojis.
Tech giants Apple and Google announced new emojis. Apple has announced that the company would adopt 13 emojis from Emoji 13.0, approved by Unicode Consortium. Google, on the other, will introduce all the 117 emojis from the Emoji 13.0 with the Android 11 update.
Meanwhile, here are some top brands that made the best use of emojis.
Sony PIX:
PDT
Sony Pictures Networks: https://instagram.com/stories/sonypicturesnetworks/2355064689641620147?utm_source=ig_story_item_share&igshid=bb8a8bqm9ww3
Kotak Mahindra Bank:
Glucon-D:
Tata Group:
Amul:
Nicotex:
Zee Cafe:
Star Sports:
&flix:
Tata Sky:
&TV:
Sleepwell:
What's your morning mood??? #WorldEmojiDay
— Sleepwell (@mysleepwell) July 17, 2020
Helix:
SleepXIndia:
Happy #WorldEmojiDay to all those who cannot send a single message without an emoji in it pic.twitter.com/VqayIAFp1V
— SleepXIndia (@sleepx_india) July 17, 2020
Mumbai Metro:
#Metrokars, express yourself with #MetroEmojis. Smash the like button now to get them! #WorldEmojiDay#HaveANiceDay #MumbaiMetroOne #MumbaiMetro #Emoji pic.twitter.com/jPO6ZupOpd
— Mumbai Metro (@MumMetro) July 17, 2020
Volkswagen Financial Services –
This #WorldEmojiDay, get the absolute peace of mind, when you finance with #VolkswagenFinancialServices#Emoji #MotorFinance #MotorLoan #VWFS #VW #Skoda pic.twitter.com/kj5NvHGj5a
— Volkswagen Finance (@vwfsIndia) July 17, 2020
Axis Direct :
Not everything in life can be said with words; say it with Emojis instead! #WorldEmojiDay #SimpleHai
Posted by AxisDirect on Thursday, 16 July 2020
MX player:
PayPal:
Britannia:
Dabur:
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
