MAM
World Emoji Day: Brands show creativity
World Emoji Day: Brands show creativityNEW DELHI: Brands across segments didn’t leave any stone unturned to celebrate World Emoji Day. Brands seized the opportunity to get creative with brand posts – some quirky, some straight and some with contests.
World Emoji Day is celebrated on 17 July annually since 2014 and is a global celebration of emojis that have transformed in great ways from the realms of texting, advertising and marketing to having its own official day.
There is no denying that emojis have the power to inform you of someone’s mood without words and brands bank on this trait of emoticons with World Emoji Day brand posts. Due to the pandemic, this time, brands carried out the celebration by spreading awareness about precautions through emojis.
Tech giants Apple and Google announced new emojis. Apple has announced that the company would adopt 13 emojis from Emoji 13.0, approved by Unicode Consortium. Google, on the other, will introduce all the 117 emojis from the Emoji 13.0 with the Android 11 update.
Meanwhile, here are some top brands that made the best use of emojis.
Sony PIX:
PDT
Sony Pictures Networks: https://instagram.com/stories/sonypicturesnetworks/2355064689641620147?utm_source=ig_story_item_share&igshid=bb8a8bqm9ww3
Kotak Mahindra Bank:
Glucon-D:
Tata Group:
Amul:
Nicotex:
Zee Cafe:
Star Sports:
&flix:
Tata Sky:
&TV:
Sleepwell:
What's your morning mood??? #WorldEmojiDay
— Sleepwell (@mysleepwell) July 17, 2020
Helix:
SleepXIndia:
Happy #WorldEmojiDay to all those who cannot send a single message without an emoji in it pic.twitter.com/VqayIAFp1V
— SleepXIndia (@sleepx_india) July 17, 2020
Mumbai Metro:
#Metrokars, express yourself with #MetroEmojis. Smash the like button now to get them! #WorldEmojiDay#HaveANiceDay #MumbaiMetroOne #MumbaiMetro #Emoji pic.twitter.com/jPO6ZupOpd
— Mumbai Metro (@MumMetro) July 17, 2020
Volkswagen Financial Services –
This #WorldEmojiDay, get the absolute peace of mind, when you finance with #VolkswagenFinancialServices#Emoji #MotorFinance #MotorLoan #VWFS #VW #Skoda pic.twitter.com/kj5NvHGj5a
— Volkswagen Finance (@vwfsIndia) July 17, 2020
Axis Direct :
Not everything in life can be said with words; say it with Emojis instead! #WorldEmojiDay #SimpleHai
Posted by AxisDirect on Thursday, 16 July 2020
MX player:
PayPal:
Britannia:
Dabur:
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
