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SW Network lands digital mandate for Haier Appliances India
Mumbai: Integrated advertising agency, SW Network has secured the digital mandate for Haier Appliances India. The mandate marks a significant partnership aimed at enhancing its brand awareness and driving business growth. This strategic collaboration will leverage integrated social media marketing, content marketing, and website development services to elevate Haier’s presence in the Indian consumer market. The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.
Haier Appliances India, a global major appliances brand for 15 consecutive years, is committed to innovation and excellence. This partnership with SW Network highlights its dedication to maintaining a strong, dynamic, and engaging brand image as a leader in the consumer electronics and home appliances sector across various digital platforms. Under this digital mandate, SW Network will be responsible for executing a comprehensive social media digital mandate that will be designed to resonate with the modern tech-savvy Indian consumer.
“With the increasing importance of digital engagement, it becomes imperative for brands to establish a solid image across digital platforms. At SW Network, we aim to create compelling and effective social media strategies that will enhance the brand’s visibility and drive business impact. By harnessing our expertise in social media marketing, content marketing, and website creative services, we aim to consolidate the position of Haier Appliances as a household name across India,” said SW Network co-founder Pranav Agarwal.
Haier Appliances India head of marketing Priyanka Sethi said, “At Haier, we believe in the power of innovation and building meaningful connections with our audience. Partnering with SW Network will allow us to leverage their creative expertise and strategic insights to strengthen our digital presence. This collaboration is pivotal for effectively reaching our target consumers and expanding our digital footprint in the Indian consumer market. We believe that SW Network’s innovative and creative approach will play a crucial role in helping us achieve our business objectives in the years to come.”
Known for innovative and impactful marketing solutions, SW Network has a proven track record of enhancing brand visibility and driving business results for all its clients. Their holistic 360-degree approach to social media marketing combined with a creative content strategy is sure to elevate Haier Appliances India to new heights.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
