iWorld
OnePlus users to get easy access to EPIC ON
KOLKATA: OnePlus, leading global technology brand today announces a strategic partnership with IN10 Media Network to bring its premium OTT platform, EPIC ON onboard. Known for its popular diverse India-centric content, EPIC ON will now be easily accessible to OnePlus TV users.
With the extensive content catalogue from EPIC ON now available on OnePlus TV, users will be able to enjoy an enhanced viewing experience with rich content. EPIC ON will be easily accessible on OxygenPlay, the content discovery platform of OnePlus TV, thus allowing users to easily access an assortment of content from various content partners.
In line with its brand proposition ‘India’s Storytellers’, EPIC ON hosts a vast range of programs across multiple genres. These programs highlight intriguing stories about India as well as the people of the nation. The content platform will also soon have a variety of new content formats such as graphic motion comics, podcasts, audiobooks, e-books, gaming, and many more in its library. Additionally, the platform also lets users livestream the network’s linear broadcasts: EPIC TV, an India-centric infotainment channel, as well as ShowBox, a 24-hour music channel and more.
Commenting on the partnership, EPIC ON COO Sourjya Mohanty said, “Demand for smart TVs has been increasing at a rapid rate, driven by latest technological innovations and multitude of content offerings. By partnering with OnePlus, we are able to penetrate the growing market of smart TVs and connected devices, and provide EPIC ON’s rich content to the users. At EPIC ON, we aim to be a hotspot for content consumers and ensure a seamless viewing experience of our high-quality, binge-worthy content.”
Addressing the association, OnePlus India GM Vikas Agarwal shared, “The OnePlus TVs play an integral role towards building an accessible connected ecosystem while remaining true to our core philosophy of creating the best in class experiences for our users. Post the announcement of DocuBay earlier this month, we are thrilled to strengthen our partnership with IN10 Media Network with EPIC ON onboard, and further elevate consumer viewing experience on our OnePlus TVs.”
In line with the company’s ‘Never Settle’ spirit, the new OnePlus smart TVs are designed to provide users with a premium, connected ecosystem experience at a truly affordable segment. The new OnePlus TVs provide best in class display with 93% color gamut and Gamma Engine features, as well as Dolby Vision on the OnePlus TV U Series, all of which makes for stunning picture quality, and dynamic visuals. In addition, the new OnePlus TVs offer premium, bezel-less design, maximizing display space. Powered by Dolby Atmos in the OnePlus TV U Series and Dolby Audio in the OnePlus TV Y series, the OnePlus TVs provide a remarkable cinematic soundstage to fully immerse users in their favorite shows.
The OnePlus TV U Series 55-inch is priced at Rs 49,999, while the OnePlus TV Y Series 43-inch and 32-inch is priced at Rs 22,999 and Rs 12,999 respectively. The new OnePlus TVs will be available for purchase on Amazon.in as well as in OnePlus Experience Stores and Reliance Digital across metro cities in India.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
