iWorld
OnePlus users to get easy access to EPIC ON
KOLKATA: OnePlus, leading global technology brand today announces a strategic partnership with IN10 Media Network to bring its premium OTT platform, EPIC ON onboard. Known for its popular diverse India-centric content, EPIC ON will now be easily accessible to OnePlus TV users.
With the extensive content catalogue from EPIC ON now available on OnePlus TV, users will be able to enjoy an enhanced viewing experience with rich content. EPIC ON will be easily accessible on OxygenPlay, the content discovery platform of OnePlus TV, thus allowing users to easily access an assortment of content from various content partners.
In line with its brand proposition ‘India’s Storytellers’, EPIC ON hosts a vast range of programs across multiple genres. These programs highlight intriguing stories about India as well as the people of the nation. The content platform will also soon have a variety of new content formats such as graphic motion comics, podcasts, audiobooks, e-books, gaming, and many more in its library. Additionally, the platform also lets users livestream the network’s linear broadcasts: EPIC TV, an India-centric infotainment channel, as well as ShowBox, a 24-hour music channel and more.
Commenting on the partnership, EPIC ON COO Sourjya Mohanty said, “Demand for smart TVs has been increasing at a rapid rate, driven by latest technological innovations and multitude of content offerings. By partnering with OnePlus, we are able to penetrate the growing market of smart TVs and connected devices, and provide EPIC ON’s rich content to the users. At EPIC ON, we aim to be a hotspot for content consumers and ensure a seamless viewing experience of our high-quality, binge-worthy content.”
Addressing the association, OnePlus India GM Vikas Agarwal shared, “The OnePlus TVs play an integral role towards building an accessible connected ecosystem while remaining true to our core philosophy of creating the best in class experiences for our users. Post the announcement of DocuBay earlier this month, we are thrilled to strengthen our partnership with IN10 Media Network with EPIC ON onboard, and further elevate consumer viewing experience on our OnePlus TVs.”
In line with the company’s ‘Never Settle’ spirit, the new OnePlus smart TVs are designed to provide users with a premium, connected ecosystem experience at a truly affordable segment. The new OnePlus TVs provide best in class display with 93% color gamut and Gamma Engine features, as well as Dolby Vision on the OnePlus TV U Series, all of which makes for stunning picture quality, and dynamic visuals. In addition, the new OnePlus TVs offer premium, bezel-less design, maximizing display space. Powered by Dolby Atmos in the OnePlus TV U Series and Dolby Audio in the OnePlus TV Y series, the OnePlus TVs provide a remarkable cinematic soundstage to fully immerse users in their favorite shows.
The OnePlus TV U Series 55-inch is priced at Rs 49,999, while the OnePlus TV Y Series 43-inch and 32-inch is priced at Rs 22,999 and Rs 12,999 respectively. The new OnePlus TVs will be available for purchase on Amazon.in as well as in OnePlus Experience Stores and Reliance Digital across metro cities in India.
Broadband
Excitel Broadband names Varun Pasricha as chief executive officer
Former COO steps up to lead broadband firm’s next growth chapter
MUMBAI: Excitel Broadband has elevated its chief operating officer, Varun Pasricha, to the role of chief executive officer, handing the reins to a leader who has already spent nearly eight years shaping the company’s rise.
Pasricha joined Excitel in August 2018 and has since been instrumental in building what he describes as “the most loved broadband brand in the country”. Now, as chief executive officer, he is expected to steer the internet service provider through its next phase of expansion in an increasingly competitive home broadband market.
Before his tenure at Excitel, Pasricha held senior leadership roles at Zomato, where he led sales transformation and served as business head for partner growth across India and the UAE. He oversaw the shift in the company’s advertising model from fixed ad slots to performance driven engagement, migrating more than 7,000 paying clients globally while delivering a 20 per cent upsell on the portfolio.
Earlier, at G4S India, he was senior vice president for strategic business, managing a profit and loss portfolio exceeding Rs 1,000 crore. Over two years, he grew the business by around 50 per cent while improving margins through contract renegotiations and cross selling. He also worked closely with the leadership team as vice president for strategic projects, focusing on corporate strategy, restructuring, and new business launches, including entry into last mile logistics.
His career spans strategy and operations across sectors. At Max Healthcare, he was senior manager for business strategy, working on planning and joint venture rollouts in tier II cities. He co-founded Edventure Online, an education advisory venture aimed at helping students make informed career choices. At Indus Towers, he served as senior business manager in the central strategy team, helping convert the energy vertical from a cost centre into a profit engine.
Pasricha began his career at McKinsey & Company as an analyst, building the consulting toolkit that would underpin his later operating roles.
With a résumé that blends boardroom strategy and frontline execution, Pasricha’s appointment signals continuity with ambition. For Excitel, the message is clear: the company is betting on a leader who already knows where the cables run and where the next connections must be made.
