MAM
Gozoop wins creative digital mandate for Guardian GNC
NEW DELHI: Gozoop has won the integrated creative digital mandate for Guardian GNC, the master franchise for GNC in India. GNC, headquartered in USA is a global leader in health and wellness supplements. As part of its digital duties, Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation.
Looking at Gozoop's proven experience of building brands in the nutraceutical and health space, the mandate will focus on strengthening GNC's digital presence and creating new avenues for consumer engagement. Through creative out-of-the-box communication strategies, Gozoop will strengthen brand awareness on digital platforms and touchpoints in a creative and innovative way.
The long-term association aims to build the brand seamlessly, integrate digital presence across platforms, and establish the brand in an omnichannel manner more aggressively. A dedicated team will also work on building an influencer community for the brand.
Commenting on the association, Guardian GNC CEO Shadab Khan said, “We are happy to be associated with Gozoop. It is important to have the right partners who understand and foresee the same vision. In today’s day and age, it is essential to have an integrated marketing approach towards attaining an accurate brand voice. We at GNC believe in educating and providing an all-inclusive approach to improve health and wellness. With our partnership with Gozoop we aim to build and improve the quality of life, of our consumers by spreading awareness about the right nutrition.”
Guardian GNC VP marketing Prashant Sarwade further added, “We believe Gozoop would help us bridge the gap in educating and spreading awareness about what GNC has to offer, through an integrated marketing approach. We are confident about this journey together, and hope to inspire our consumers to take a holistic approach towards health by choosing the right lifestyle and nutrition. .”
Gozoop CEO and co-founder Ahmed Aftab Naqvi said, “Great partnerships are built on the pillars of trust, respect, knowledge and the hunger to excel. We are delighted to have a found a like-minded partner in GNC which shares similar values. I and my team are looking forward to helping GNC win in this new world.”
Gozoop VP – business and strategy Amyn Ghadiali said, “Our vision, strategically and creatively, is so well aligned with GNC, that we are excited to venture upon this journey together. I believe that in the coming times a brand that sets itself apart from a creative standpoint on digital would be able to build better resonance, and that is exactly what we are gearing towards with this new partnership.”
The association between Gozoop and Guardian Healthcare, the master franchisee of GNC, has proven to be fruitful, with the recent campaign #IAmPositive gained immense popularity. Conceptualised and executed by Gozoop, and promoted through a video featuring John Abraham, the campaign encouraged people to stay optimistic while adapting to the new normal.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
