MAM
Network appoints Harish Shriyan & Amit Ray as executive directors
Network Advertising has appointed Harish Shriyan and Amit Ray as Executive Directors. Shriyan was earlier group CEO of Omnicom Media Group and has played a key role in establishing Omnicom Media Group in India. Prior to that, he held leadership positions in MediaCom. He has managed portfolios of global giants like Renault, Nissan, HP, Volkswagen, Beiersdorf, Vivo, Sony Pictures, Johnson & Johnson among others. The Indian clients he has managed include conglomerates like Tata Motors, Kotak Mahindra, Arvind Mills, and Parle Agro. Shriyan is extremely adept at building teams and growing businesses and excels at adding a ‘startup’ mentality to his teams.
Ray ushers in an expansive mindset honed on multinationals like Unilever and Nestle and Indian corporations like ITCand Reliance Jio. He has headed the media function in agencies like Mudra and been on the client side holding a leadership position at Reliance Infocomm. Ray has been the longest-serving chairman of the technical committee at the MRUC.
Shriyan said, “I am really looking forward to working in a truly Indian, completely independent agency; not limited in its capacity to do the right thing by global dictats. I aim to assist the Network in growing to its true potential. I am also excited with the opportunity to work closely with brand strategy and creative teams because I feel this integration can truly provide a competitive edge to the client’s business. I have been impressed with the rigour in Network’s approach and am eager to add my effort and contribution.”
Ray said, “I was drawn by Network’s process of talking ‘business first’. Their holistic approach resonated with my beliefs. There was a feet-on-the-ground demeanor and a willingness to be utterly candid with the client. I have always believed in focusing on how the solution proposed works for the client at a business level, and at Network, I feel there has been a meeting of minds.”
Network Advertising MD Vinod Nair said “We feel fortunate to induct someone like Harish with such invaluable experience in running a large, multifaceted media company. Harish understands deeply what it takes to build organizations. His perspectives and values, both on business and people, match ours. This is a welcome addition to Network. On the other hand, Amit is very passionate when it comes to finding the optimum solution for clients. He has an extremely analytical mind, fantastic at spotting trends and decoding the stories behind numbers. Amit always dwells on what makes sense for the business first. That perspective is going to prove a precious asset in our forward journey.”
“These inclusions create a powerhouse of talent within Network. They allow us to design customized solutions for clients, regardless of the investment side. They help us to truly provide an integrated, well-rounded approach when it comes to helping client’s grow their business” said Nair.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
