MAM
Chimp&z Inc Bags ORM mandate for VakilSearch.com
NEW DELHI: Chimp&z Inc, the digital-first integrated marketing agency has won the online reputation management (ORM) mandate for legal, tax, and compliance services platform, VakilSearch.com, and will now handle the brand from its Gurugram office.
According to the mandate, Chimp&z Inc will administer the brand’s end-to-end online reputation (ORM). The scope of work covers the management of all consumer touchpoints including digital media, review sites, and e-commerce platforms. The agency will work to resolve customer queries and concerns across digital platforms.
Established in 2010, VakilSearch.com is an online legal service and solutions provider. It assists people to prepare basic legal documents, fix an appointment with a lawyer and get reliable legal guidance on taxation, property/real estate, company law, labor law, intellectual property, and foreign exchange laws online. A few of the big names in the clientele are Oyo, Big Basket, Amazon, HDFC Bank, and many more.
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VakilSearch marketing head Abhishek Singh said, “We are excited to have Chimp&z Inc on board to help us establish a better presence on the digital front. Being a legal service provider, we need to ensure our customers know us better so they can trust us better. This partnership is aligned with a common aim to enhance our standing as India's largest professional platform.”
Chimp&z Inc business director Alin Choubey commented on the new partnership, “With a reputation established over 10 years, VakilSearch.com has made a niche in its respective market. We have partnered with the brand for more advanced solutions to help them upgrade and refine their presence on digital. Our team looks forward to venturing into the legal services space with VakilSearch.com.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
