iWorld
Voot Select reveals its sixth original – Crackdown
KOLKATA: Voot Select is all set to reveal their latest Original – Crackdown. Home to critically acclaimed shows like Asur, Raikar Case, The Gone Game, Voot Select will now have ace Bollywood director Apoorva Lakhia making his directorial web debut with this action-packed espionage thriller. Crackdown boasts of a fantastic ensemble cast including Saqib Saleem, Iqbal Khan, Shriya Pilgaonkar, Waluscha De Sousa, Rajesh Tailang, and Ankur Bhatia amongst others. The eight-part series goes live on Voot Select on 23 September 2020.
A slick, high-octane thriller, Crackdown, revolves around a covert operations wing that tries to crack through multiple smaller decoys, to uncover a larger conspiracy that threatens national security. In the process, they find an able ally in a girl whose identity remains a mystery. As seen in the trailer, B-town was buzzing with excitement as the first look of the show that was announced by none other than Superstar and the ‘Shehenshah’ of Bollywood, Amitabh Bachchan. Brimming with high octane action sequences, powerful visuals, and a spectacular cast, Crackdown boasts of the grandeur and scale that Apoorva Lakhia’s directorial web debut one would expect will offer.
Voot Select, Viacom18 youth, music, and english entertainment head Ferzad Palia said, “Voot Select has in a very short span of time, become synonymous with great quality Originals and curated content. Now we are all set and extremely excited to launch our sixth Original – Crackdown. Apoorva is known to make the most stylish and slick thrillers and has created magic with what he has done in the show Crackdown. It’s an edge of the seat thriller with lots of action which is sure to be nothing short of a big Bollywood blockbuster experience brought to the OTT world.”
Apoorva Lakhia said, "I have always loved making action thrillers. It gives me an adrenaline rush just being a part of those sequences and locations. Needless to say, when I read the script written by Chintan Gandhi and Suresh Nair, I was extremely excited. The storyline is great, its action-packed, with great locations and a stellar cast and it is going to stream on one of the biggest digital platforms in the country, Voot Select. What more can one need? Although this is my directorial debut for an OTT platform, the treatment of Crackdown is exactly like a Bollywood blockbuster and I am sure the audience is going to love it as much as we enjoyed making it.”
Gunshots, chase sequences, blasts, and the constant hand combat, Crackdown is packed with all the right elements that should put it on the top of your binge-watch list.
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
